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Top 3, in Brazil

Posted by on Jun 30, 2020 in by DataDiggers, by MyVoice | 0 comments

While Brazil is struggling with a strong pandemic, we thought of writing an article about the beauties of this land, to show the world that there are not only negative aspects on which we should focus at the moment, but also good ones. Therefore, today’s article is, as the title says, a new Top 3 about the largest country in both South America and Latin America – Brazil, officially the Federative Republic of Brazil.

Being the fifth largest nation in the world, it is very easy to recognize it shape on the map. It looks almost like a huge triangle on the triangle on the eastern side of the continent in the Atlantic Ocean with a coastline of 4,500 miles (7,400 kilometers). It shares borders with all countries in South America, except Chile and Ecuador.

Until recently, scientists thought Brazil was first settled by Asians about 10,000 years ago. But new evidence shows there were people living there at least 32,000 years ago. During the great European explorations of the late 15th century led by Portugal and Spain, Brazil was added to the world map. When Europeans first reached Brazil’s coast, the country was home to approximately 30 million indigenous people, or Amerindians. Today, there are only about 300,000 left, mainly living in the remotest places in Brazil.

Currently, Brazil has a population of over 211 million people. Let’s find out most populous cities from here:

  • São Paulo – approximately 12.25 million people (also the capital)
  • Rio de Janeiro – 6.72 million people
  • Brasilia – 3.02 million people

Brazil’s population is very diverse, and contains many races and ethnic groups. Historically, Brazil has undergone significant degrees of national and racial admixture, linguistic assimilation, and syncretism. Brazil’s population is said to be among the world’s most diverse. With that being said, Brazilians typically trace their descent from 3 sources:

  • Europeans
  • Amerindians
  • Africans

Brazilians are quite proud of their football. In fact, association football is the most played sport in Brazil and it has been tied to the country’s national identity. Fun fact, more than any football team in history, the Brazil national football team has the greatest number of wins in the FIFA World Cup football tournaments. That’s how much they take their football seriously. The most famous football players from this country are:

  • Pelé
  • Ronaldo
  • Ronaldinho

We talked about people and history, it’s time to move on to nature, because there are many things to discuss here as well. Brazil has the world’s highest animal population than any other state.  It is home to 600 species of mammals, 1,500 species of fish, 1,600 species of birds and an astounding 100,000 different kinds of insects. It can be very daunting to choose a single favorite with such incredible biodiversity, which is why we have limited it to our top 3 best species you can see in Brazil:

  • Anacondas (They have been recorded at sizes of up to 9m long, with weights going as high as 70kg, though folklore and historical reports alike claim that these snakes can grow up to 30m in length.
  • Giant armadillos (= they’re exactly what they sound like – an armadillo that can grow up to an impressive 80kg, measuring 1.5m from nose to tail.)
  • Jaguars

We don’t all have the adventurous spirit in our blood, so for the rest of the people who want to visit Brazil, there other alternatives besides jungle. Brazil is home to so many magnificent beaches, so it’s no joke that a bikini cut is named after it— the nation is not only riddled with gorgeous beaches, but those beaches are also a huge part of its culture, particularly in Rio. The 3 most famous are:

  • Copacabana (which is a pretty famous one around the world)
  • Ilha Grande (once used as a quarantine place for people with leprosy)
  • Ipanema (great for surfing)

Brazil is both a tropical paradise for tourists and an exciting cultural destination with attractions for all tastes, from idyllic beach holidays and jungle explorations to world-class art museums and Rio’s Carnival’s pulsating rhythms. There are many attractions worth mentioning, but we’ve managed to pick the most rated ones:

  • Cristo Redentor (Christ the Redeemer) – With arms outstretched 28 meters, as if to encompass all of humanity, the colossal Art Deco statue of Christ gazes out over Rio de Janeiro and the bay from the summit of Corcovado.
  • Sugar Loaf – The easily recognized emblem of Rio de Janeiro, the rounded rock peak of Sugar Loaf juts out of a tree-covered promontory, rising 394 meters above the beaches and city.
  • Iguaçu Falls – At the point where Brazil, Paraguay, and Argentina meet, the Iguaçu river drops spectacularly in a semicircle of 247 waterfalls that thunder down into the gorge below.

Dance is very important in Brazilian folk culture. So, there are dozens of local genres of dances, and many variations within each of them. Even within the same state, you’ll find different folk dances according to where you go. Here are 3 traditional Brazilian dances worth knowing about:

  • Samba – Its origins lie in the west coast of Africa, coming to Brazil through slavery. It is the music genre and dance most closely linked to Rio de Janeiro.
  • Jongo – sometimes known as caxambu – was brought over to Brazil through slavery and is thought to have originated from Angola.
  • Carioca funk – Funk is a mix of Miami bass and African-style music, producing an underground, gritty sound – often accompanied with controversial lyrics about women, sex and drugs.

Brazilians love to throw a festival, as can be seen with their world-famous annual carnival, where everyone from youngsters to the elderly leap with complete passion and fun-spirit into the festivities. We are exploring the top 3 festivals you have to consider on your trip to Brazil:

  • Festa de Iemanjá – one of the key religious festivals that that make up the Afro-Brazilian calendar. In this celebration, the religions of Candomblé and Umbanda honor the African deity and goddess of the sea, Iemanjá.
  • Carnival – one of the best-known festivities in the country. It occurs between the months of February and March, starting on Friday and extending until the Carnival Tuesday, which precedes Ash Wednesday. During this period, the famous parades of the samba schools take place.
  • Festa Junina – Several striking features make up the Festa Junina, among them the Quadrilha, a danced staging of what a marriage ceremony in the rural environment would be like.

There would be much more to say about this wonderful country, but we would turn this article into a whole novel. In order to end this post, we need one more category – food. The typical food of Brazil has many influences. The Portuguese had a huge impact in shaping Brazil’s culture and traditions. Brazilian food has also been influenced by other European, African, South American, and Asian countries. We’ve gathered the best 3 traditional dishes:

  • Picanha – Barbecued meat is a Brazilian speciality. Picanha (rump) is the most popular cut and it is seasoned with only salt before it’s cooked to perfection.
  • Feijoada – A rich, hearty stew made with different cuts of pork and black beans. It is the national dish and is served countrywide.
  • Moqueca – delicious fish stew which is served piping hot in a clay pot.

We cannot end this presentation without taking into consideration your opinions, so feel free to tell us if we missed any important facts about the amazing Greece. Share them in a comment, for the world to know! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels! 


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Focus groups vs online communities

Posted by on Jun 23, 2020 in by DataDiggers, by MyVoice | 0 comments

The lines of battle are drawn for a confrontation at the center of qualitative market analysis, a fight between old and modern. On the one hand, is the online research pioneer– cost-effective, versatile and with the capacity to monitor the respondents over time. On the other hand, are the conventional face-to-face methodologies – tested and proven, successful methods that boast the personal touch.

The use of online methodologies, especially research communities, continues to rise as both clients and respondents accept them as legitimate primary research approaches.

Since first invented by Robert Merton at the Bureau of Applied Social Research, the venerable focus group has been a go-to market research solution. However, times change and innovation is marching forward. Online communities are clearly a much better choice for many important research projects in the market today.

A focus group is a type of observational analysis in which a group of people is asked about their thoughts, beliefs, suggestions, and input on a product, service, or other topic of interest. Questions are posed in an open community environment where members and the moderator are able to communicate with each other. Typically, focus groups are conducted in person at a central location (or online), last two hours, and comprise 8-12 participants from a single segment.

As market research experts, we offer a variety of services that cover all your business needs. In fact, DataDiggers does online focus groups in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners.

The participants to the online focus groups are recruited from our own online panels via a short online survey. Whoever qualifies and accepts to participate in the subsequent online focus group is asked to login the online focus group platform at a certain date and hour and get involved in the discussion as much as possible.

An online community, also known as a “Market Research Online Community” (or MROC), is also a type of observational analysis in which a group of people are surveyed about their attitudes, opinions, ideas and suggestions regarding a product, service or other subject of interest. Questions are answered through a series of immersive study events such as polling, picture markups, message forums and online simulations with the whole group of participants and/or in individual, one-on-one conversations. Participants communicate over their computer, laptop and/or cell phone with each other and the moderator. Virtual groups are performed online, last one to two weeks, and involve 50-150 members (often from different segments).

No one could have predicted twenty years ago how much time we would spend on the Internet. Today, nearly everyone owns a small device that allows them to access the internet anywhere, anytime.

Even if you don’t want to fully substitute the tried and tested approaches with an online market research community, MROCs will supplement conventional methods at the very least, because they have some distinct advantages when it comes to obtaining consumer insight.

  • A MROC may be an option and is more cost-effective and easier to manage. This will also allow you to draw from a much greater sample size – and that doesn’t mean you have to trade accuracy for quantity either. An online market research community will continue as long as you want, offering enough opportunities to participate and have constructive contact with each group member.
  • Everyone who has held a focus group understands that some people will be less honest than others, be it out of shyness or fear of revealing offensive things. Participants are more likely to feel at ease in an online environment, offering a free-flowing conversation of truthful, unfiltered input which will allow researchers to gather more valuable insights.
  • Because online market research communities may be performed over an infinite amount of time, the conversation may be more spontaneous, with members of the group reacting spontaneously when they really have something to say – rather than requiring an answer in a time-limited environment. Researchers will directly follow the evolving relationship between a person in the MROC and an item.

We could say that both groups involve bringing together people to provide feedback that is essential for marketing and product development, but they do operate in various ways.

People are living a lot of their lives online now, so it is only logical that market research should meet with them there. Although conventional focus groups often provide the irreplaceable value of human contact in-person, it is clear to see that online market research communities provide a number of unique advantages that make them a critical resource for performing market research in the 21st century.

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Top 3, in Portugal

Posted by on Jun 18, 2020 in by DataDiggers, by MyVoice | 0 comments

Our virtual trip from today lands use somewhere close to us and our Latin roots, more exactly in Portugal (officially Portuguese Republic), the country lying along the Atlantic coast of the Iberian Peninsula in southwestern Europe.

While it was once one of the poorest countries in Western Europe, the end of the dictatorship and the advent of democracy in 1974, as well as its entry into the European Union in 1986, indicated a substantial rise in prosperity. It may now be one of the best value destinations in the Continent.

The population of Portugal is of 10 million inhabitants, the same as that of Greece actually, which is equivalent to 0.13% of the total world population. Ethnic Portuguese account for 95% of the population, while the remaining 5% are composed of minority groups of Brazilians, Han Chinese, and people from Portugal’s former colonies in Africa and Asia.

Speaking of population, let’s see what are the main cities by population in Portugal:

  • Lisbon – 517,802 people
  • Porto – 249,633 people
  • Amadora – 178,858 people

Being a relatively small country, it’s easier to get around and see more areas than to the neighboring Spain in the same amount of time. The temperate climate makes it a year-round holiday destination, where travelers can see Roman and Moorish ruins, among other tourist attractions in Portugal. With that in mind, the top attractions are:

  • Oceanário de Lisboa (The Lisbon Oceanarium is one of the few aquariums in the world to house a sunfish, because of their unique and demanding requirements for care)
  • Pena National Palace (Created by King Ferdinand II, it is an impressive example of 19th century Romanticism, not only in Portugal but also the world)
  • Mosteiro dos Jerónimos (Vasco da Gama, discovered the sea route to India in 1498 and to honor his achievement, King Manuel I commissioned a monument that became a lasting symbol of the country’s astonishing era of conquest and expansion)

And since we’ve talked about the ocean, you can’t go to Portugal without bathing in the great Atlantic Ocean, which happens to be much colder than the seas we’ve tried so far. Portugal is famed for its beautiful beaches, and along the 1,794 km of coastline are found some of Europe’s finest beaches. The top 3 are:

  • Praia do Creiro (Sesimbra)
  • Praia do Almograve (Alentejo Coastline)
  • Praia do Guincho (Cascais)

After a few good hours (or even days) of beach and good weather, it would be ideal not only to catch the sun’s rays, but also to visit other natural beauties. With that in mind, here are the 3 most beautiful national and nature parks in Portugal:

  • Sintra-Cascais Natural Park (the park is primarily known for its unbelievable historical sites)
  • Peneda-Geres National Park (established to protect and preserve this unique range of landscapes)
  • Arrabida Natural Park (with lovely sandy beaches, beautiful rocky cliffs lining the shore and low-lying mountains covered in lush vegetation stretching inland)

Although most people don’t know a lot about Portugal, there are at many things that almost everybody thinks of when they think about it. It’s impossible not to think of football when you think of Portugal. Most of Portugal’s most famous celebrities are footballers:

  • Cristiano Ronaldo
  • Luís Figo
  • Eusébio

Portugal is also famous for the production of Port Wine produced in the Douro Valley in northern Portugal. While several other countries manufacture port-style wine – South Africa, for example – only port wine made in Porto can be considered Port. On this occasion we will present the most expensive wines in the country:

  • W & J Graham’s ‘Ne Oublie’ Tawny Port (€ 7,235)
  • S. Terrantez, Madeira (€5,654)
  • Taylor Fladgate Limited Edtions 1863 Single Harvest Port (€3,230)

If we mentioned prices, we should also talk about the country’s economy. The economy of Portugal is ranked 42nd in the World Economic Forum’s Global Competitiveness Report for 2017–2018. The Portuguese currency is the euro (€) and the country has been a part of the Eurozone since its inception. The country’s GDP has decreased at $236.408 billion, while the GDP per capita is $23,031.

The most recent exports are led by:

  • Cars ($4.33B)
  • Vehicle Parts ($3.56B)
  • Refined Petroleum ($2.87B

While the most recent imports of Portugal are led by:

  • Crude Petroleum ($5.75B)
  • Cars ($5.47B)
  • Vehicle Parts ($2.92B)

That’s about the less interesting parts, because the last category presented today in our Top 3 is related to Portuguese cuisine. Known for its wealth of seafood, spices and olive oil, Portuguese cuisine relies heavily on the Atlantic Ocean and the produce grown throughout the country. The most famous dishes are:

  • Caldo Verde – an iconic traditional Portuguese soup, green in color and made with a particular dark green cabbage that is not widely available beyond Portugal’s borders. Substitutes include collard greens or kale.
  • Bacalhau or Portuguese cod fish – there are over 365 ways of preparing bacalhau – one for each day of the year.
  • Sardines – Portuguese sardines are primarily consumed fresh with 12 pounds of sardines eaten per person every year.

Have you had Portuguese food? What was your favorite Portuguese dishes? Leave your comments below. Let your voices be heard! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!


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Computer-Assisted Web Interviewing (CAWI)

Posted by on Jun 10, 2020 in by DataDiggers, by MyVoice | 0 comments

We are going to focus on another research method used in the field of market research. Today’s topic is about computer-assisted web interviewing (CAWI). Wondering what that means?

A CAWI method is an Internet survey technique in which the interviewer follows a script provided on the website. The questionnaires are rendered in an online interview program. The program allows the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website can customize the flow of the questionnaire on the basis of the answers provided, as well as the information already known about the participant. It’s considered a better way to sample, because you don’t need to hire individuals to perform surveys, unlike computer-assisted voice interviews.

With the increasing use of the Internet, online questionnaires have become a popular way to gather information. The design of an online questionnaire often affects the quality of the data collected. There are many factors in the design of an online questionnaire; guidance, available question formats, administration, quality and ethical issues should be reviewed.

When considering the CAWI technique, careful care must be paid to the nature of the questionnaire, because the accuracy of the data gathered would be directly proportional to the consistency of the questionnaire itself.

There are a number of reasons why someone would use online questionnaires as their preferred test method. A few of the benefits and drawbacks of this approach we are going to summarize in the following lines.

CAWI is convenient for several reasons. Here’s a list of them:

  • Custom questionnaire: if the questionnaire is well-designed, it automatically manages the question path using logical conditions such as display or skip logic;
  • More clarity: the questionnaire can be designed to promote interpretation and improve the answer rate;
  • Guides: you could add guidance to help the respondent understand and complete the survey. This is preferred because of the lack of involvement of an actual interviewer;
  • Reduced prices: there are no risks involved with the purchasing of mobile devices;
  • Reduced time: the time needed to analyze the data is reduced because the data is sent to the admin database in real time. Some apps help you to get real-time survey results and information about the data gathered and the email campaign.

Unfortunately, there are also a range of drawbacks that may affect the consistency of science. For example, the absence of the interviewer as a guide and assistance in completing the questionnaire. Here are some other big shortcomings of the CAWI investigation:

  • Not everyone has access to the Internet, so there is a limited response rate.
  • Many people are not willing to complete questionnaires online.
  • Reports show that demographic answers to online questionnaire invites are typically skewed towards younger people.

We will let you decide for yourselves if the after seeing some of the advantages and disadvantages you will find this method best suited for your preferences or not.

Meanwhile, it’s good to know that DataDiggers does CAWI in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners. If needed so, we can also do CAWI based on client-supplied email lists.

Aside from regular consumers, we are able to pre-target various audiences, such as IT Decision Makers, Business Decision Makers, C-Level employees, employees working in specific industries, mothers of babies, mothers of kids, pet owners, travelers, smokers etc. and also healthcare ones – doctors, nurses, pharmacists and patients.

Here is the full list of services we handle for our customers in terms of CAWI:

  • Sample only (meaning we only provide the sample, while client is coming up with the programmed survey link)
  • Full service (including programming, hosting, sample and data delivery)
  • Survey programming and hosting
  • Questionnaire localization
  • Real-time reporting
  • Data processing
  • Coding
  • Translation of questionnaire or verbatims.

To end this article, it is crucial to monitor data quality and reliability in CAWI surveys. While the survey is ongoing, it is advisable to check for full and partial interviews. So, you can check whether too complex (or long) questions can cause higher dropout rates or lead the respondent to random and rushed answers.

The level of happiness of the respondents is another significant detail. You can get an idea of inserting a rating question at the end of the interview or comparing the number of completed questionnaires to the number of drop-outs. Monitoring and correction of questionnaire deficiencies is crucial in order to obtain reliable data for high-quality analysis.

In conclusion, to create an effective web survey, you need to be very careful and follow specific rules that will help you achieve great results at a very low cost.

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Top 3, in South Africa

Posted by on Jun 3, 2020 in by DataDiggers, by MyVoice | 0 comments

On the occasion of the opening of the summer season, we decided that this article is the perfect opportunity to make known other less preferred areas when it comes to holidays. South Africa is on our Top 3 list today.

South Africa is situated on the southern tip of the African continent, bordered by the northern neighbors of Namibia, Botswana, Zimbabwe and Mozambique. This includes the separate mountain realms of Lesotho and Swaziland and is flanked by the Atlantic Ocean to the west and the dry Indian Ocean to the east, offering the world a remarkable variety of biodiversity.

South Africa has three capital cities: Pretoria (executive), Cape Town (legislative) and Bloemfontein (judicial). Johannesburg, the largest metropolitan cities in the region and the center of trade, is located in the heart of the province of Gauteng.

And since we’re on this topic, let’s see the what are the most populated metropolitan areas in South Africa:

  • Johannesburg – 4.4 million people
  • Cape Town – 3.7 million people
  • Ethekwini – 3.4 million people

It is essential to know, before booking any holidays, that South Africa enjoys a temperate, friendly atmosphere, with warm sunny days most of the year. The seasons of the southern hemisphere are contrary to those of the northern hemisphere, and summer usually lasts from November to February, when most of the world is marked by mild to hot weather.

There’s an array of gorgeous beaches all over South Africa, and we’ve come up with a list of the best 3 that includes some classics, as well as some insider secrets, just for local eyes (until now). Whether you’re looking for the best waves, the most secluded tanning spot, or the best scenic boardwalk, there’s a beach for everyone.

  • Robberg Beach – The beach is also known for shore-based whale spotting, particularly in the winter months when the southern right whales visit Plettenberg Bay.
  • Kraalbaai – This stunning lagoon is the West Coast’s best kept secret.
  • Camps Bay Beach

We’ve mentioned beaches, now let’s discover mountains as well. When visiting South Africa, one gets the same feeling while witnessing the mountain ranges. Mountains in South Africa are the biggest reason tourists prefer visiting the country so often. The highest ones are:

  • Mafadi – 3,450 m
  • Njesuthi – 3,405 m
  • Champagne Castle – 3,377 m

About the size of France and Spain combined or roughly twice the size of Texas, South Africa is a tourism destination and an industry that accounts for a large portion of the country’s income. The top tourist attractions create an unforgettable experience:

  • Kruger National Park – One of the world’s most famous safari parks, where you can see the “Big Five”: lion, leopard, buffalo, elephant and rhino
  • Table Mountain – One of the most iconic locations in the whole of the country, this huge mountain looms over the beautiful city of Cape Town
  • Kgalagadi (Kalahari) Transfrontier Park – One of the world’s largest wilderness areas in the world.

Everyone needs a chance to bring home exclusive souvenirs and keepsakes from their holidays spent traveling abroad. From pairs of leather shoes and natural skin care to handcrafted gin and artisanal toffee, these boldly South African pieces are worth storing — and not available in shops outside the country. The top 3 are:

  • Leather shoes from Sapmok – Veldskoen, or vellies, as they are more affectionately called, are a staple in many South African wardrobes.
  • A trendy hat from Simon and Mary – Simon and Mary produce hats using devices acquired in the 1960s, and their collection contains several different types appropriate for both men and women.
  • Unique porcelain jewellery from Nina Bosch – Working from a workshop in Witrivier, Mpumalanga, Bosch designs stunning earrings, necklaces and bracelets, each distinct from the other.

Now that we have clarified the general aspects, let’s see how good the country is doing in terms of economy. South Africa is an upper middle-income economy – one of only eight such countries in Africa. South Africa is the 34th largest export economy in the world and the 47th most complex economy according to the Economic Complexity Index (ECI). In 2019, the GDP per capita was of $6,100 (est.).

The top exports are:

  • Gold ($16.9B)
  • Diamonds ($9.8B)
  • Platinum ($9B)

And the top imports are:

  • Crude petroleum ($6.42B)
  • Refined petroleum ($4.96B)
  • Cars ($4.11B)

And now to finish it off in style, we’ll make one last stop and talk about the cuisine. In South Africa, most dishes are influenced by the indigenous population, along with the Dutch, French, Indians and Malaysians. The most traditional dishes, worth trying, are:

  • Biltong & droewors – Dry curing was a method used to preserve meat by the indigenous tribes of South Africa before fridges were invented. Usually made from beef or game, such as springbok, biltong (a thinly sliced, air-dried meat) and droewors (an air-dried sausage) are traditionally eaten as snacks
  • Boerewors – This is a traditional South African sausage made from beef, mixed with either pork or lamb and a mixture of spices.
  • Cape Malay curry – In the 17th century, the Dutch and French landed and settled in Cape Town, bringing slaves from Indonesia, India and Malaysia, along with their spices and traditional cooking methods.

We do not take any responsibility if you have started drooling when reading these last lines, but we hope that you will want to try these delicacies too, if you haven’t already!

If you enjoyed this article or if you think there is anything we left out, let us know in the comments below! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!

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