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The Hot College Gig: Online Brand Promoter

Posted by on Sep 1, 2018 in Advertising and Marketing, Colleges and Universities, Computers and the Internet, Facebook Inc, Instagram Inc, Online Advertising, Social Media, Twitter | 0 comments

American companies are turning to students to push products on their personal social media accounts.
Source: New York Times

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Breast-Feeding or Formula? For Americans, It’s Complicated

Posted by on Jul 14, 2018 in Advertising and Marketing, Babies and Infants, breastfeeding, Infant Formulas, Parenting | 0 comments

A brief history of the debate in the U.S., from the rise of formula to the Trump administration opposing an international resolution encouraging breast-feeding.
Source: New York Times

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How Smart TVs in Millions of U.S. Homes Track More Than What’s on Tonight

Posted by on Jul 5, 2018 in Advertising and Marketing, Data-Mining and Database Marketing, Samba TV, Television Sets and Media Devices | 0 comments

Samba TV, which has deals to put its software on sets made by about a dozen TV brands, uses viewing data to make personalized show recommendations. But that’s not the big draw for advertisers.
Source: New York Times

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Nonfiction: They’re Not ‘Mad Men’ Anymore. But the Ad Business Is Still High Stakes.

Posted by on Jun 5, 2018 in Advertising and Marketing, Auletta, Ken, Books and Literature, Frenemies The Epic Disruption of the Ad Business (and Everything Else) (Book), Online Advertising, Sorrell, Martin, WPP | 0 comments

Ken Auletta’s “Frenemies” describes the new landscape for advertising and marketing, both competing with and dependent on Silicon Valley.
Source: New York Times

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Facebook Aims to Soothe Wall Street Over News Feed Changes

Posted by on Feb 1, 2018 in Advertising and Marketing, Company Reports, Facebook Inc, Online Advertising, Social Media, Zuckerberg, Mark E | 0 comments

The social network, which is overhauling what people consume on the site, said its business would remain robust even if some users spent less time on its platform.
Source: New York Times

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State of the Art: Tackling the Internet’s Central Villain: The Advertising Business

Posted by on Jan 31, 2018 in Advertising and Marketing, Alphabet Inc, apple inc, Computers and the Internet, Cook, Timothy D, Corporate Social Responsibility, Facebook Inc, Google Inc, Online Advertising, Propaganda, Social Media | 0 comments

From Russian propaganda to tech addiction, the incentives and excesses of the digital ad business are the cause of much of what ails online discourse.
Source: New York Times

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Ad News: 2018 Music Expo, the conference to inspire music makers, hits Miami March 24

Posted by on Jan 25, 2018 in Advertising, Advertising and Marketing, Advertising Industry News, Business, Entertainment, Featured, Florida Business, Headlines, Miami Business, Music and Recording, Music Expo, SAE Institute, Shows and Events, Sound On Sound Magazine | 0 comments

Advertising NEWS: — Music Expo, the conference to inspire music makers, announced today its second Miami edition to be held March 24, 2018 at SAE Institute. Hosted in association with Sound On Sound Magazine, the all-day conference will feature production and mixing workshops, music business panels, product demos as well as a beat battle.

The post Ad News: 2018 Music Expo, the conference to inspire music makers, hits Miami March 24 appeared on Advertising Industry Newswire. – © advertisingindustrynewswire.com

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Ad News: For Inbound Marketing, RingBoost Adds New Services to Its Class-Leading Custom Phone Number Offerings

Posted by on Nov 9, 2017 in Advertising, Advertising and Marketing, Advertising Industry News, Business, custom phone number, Featured, Headlines, inbound marketing, New York Business, Primary Wave Media, RingBoost, Technology, Telecom and VoIP | 0 comments

Advertising NEWS: — RingBoost, a premier provider of toll free and local vanity and custom phone numbers, today announced that it had significantly expanded its premium telecom offerings. Custom phone numbers are recognized increasingly as a key marketing tool for business, and the expanded features will help business owners to use their numbers even more effectively.

The post Ad News: For Inbound Marketing, RingBoost Adds New Services to Its Class-Leading Custom Phone Number Offerings appeared on Advertising Industry Newswire. – © advertisingindustrynewswire.com

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