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Putting the band back together, ExactTarget execs reunite to launch MetaCX

Posted by on Dec 6, 2018 in alpha, api, business software, chief technology officer, cloud applications, cloud computing, computing, customer relationship management, exacttarget, indianapolis, Kobie Fuller, Los Angeles, Marketing, pilot, president, Salesforce Marketing Cloud, salesforce.com, scott dorsey, software as a service, TC, upfront ventures | 0 comments

Scott McCorkle has spent most of his professional career thinking about business to business software and how to improve it for a company’s customers.

The former President of ExactTarget and later chief executive of Salesforce Marketing Cloud has made billions of dollars building products to help support customer service and now he’s back at it again with his latest venture MetaCX.

Alongside Jake Miller, the former chief engineering lead at Salesforce Marketing Cloud and chief technology officer at ExactTarget, and David Duke, the chief customer officer and another ExactTarget alumnus, McCorkle has raised $14 million to build a white-labeled service that offers a toolkit for monitoring, managing and supporting customers as they use new software tools.

If customers are doing the things i want them to be doing through my product. What is it that they want to achieve and why did they buy my product.

“MetaCX sits above any digital product,” McCorkle says. And its software monitors and manages the full spectrum of the customer relationship with that product. “It is API embeddable and we have a full user experience layer.”

For the company’s customers, MetaCX provides a dashboard that includes outcomes, the collaboration, metrics tracked as part of the relationship and all the metrics around that are part of that engagement layer,” says McCorkle.

The first offerings will be launching in the beginning of 2019, but the company has dozens of customers already using its pilot, McCorkle said.

The Indianapolis -based company is one of the latest spinouts from High Alpha Studio, an accelerator and venture capital studio formed by Scott Dorsey, the former chief executive officer of ExactTarget. As one of a crop of venture investment firms and studios cropping up in the Midwest, High Alpha is something of a bellwether for the viability of the venture model in emerging ecosystems. And, from that respect, the success of the MetaCX round speaks volumes. Especially since the round was led by the Los Angeles-based venture firm Upfront Ventures.

“Our founding team includes world-class engineers, designers and architects who have been building billion-dollar SaaS products for two decades,” said McCorkle, in a statement. “We understand that enterprises often struggle to achieve the business outcomes they expect from SaaS, and the renewal process for SaaS suppliers is often an ambiguous guessing game. Our industry is shifting from a subscription economy to a performance economy, where suppliers and buyers of digital products need to transparently collaborate to achieve outcomes.”

As a result of the investment, Upfront partner Kobie Fuller will be taking a seat on the MetaCX board of directors alongside McCorkle and Dorsey.

“The MetaCX team is building a truly disruptive platform that will inject data-driven transparency, commitment and accountability against promised outcomes between SaaS buyers and vendors,” said Fuller, in a statement. “Having been on the journey with much of this team while shaping the martech industry with ExactTarget, I’m incredibly excited to partner again in building another category-defining business with Scott and his team in Indianapolis.”

 


Source: The Tech Crunch

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Square now lets developers use its Reader to build custom checkout experiences

Posted by on Aug 2, 2018 in business software, CRM, Developer, E-Commerce, point-of-sale, shake shack, Square, TC | 0 comments

Square, the company you know from your favorite coffee shop’s checkout counter, is opening to developers its Reader hardware. Using the new Square Reader SDK, developers will be able to build their own custom checkout and point of sale experiences, no matter whether that’s a self-ordering kiosk, a mobile app for waiters or any other similar service.

“While we’ve built some of the best point of sale software on the market, we know that many industries have niche needs and businesses may crave unique experiences that aren’t served by our existing products,” Square’s developer platform lead Carl Perry writes today. “That’s why we’re opening up our platform and providing developers direct access to Square hardware for the very first time.”

The overall idea here, it seems, is to ensure that Square’s service doesn’t just work well in industries where it is already strong (retail, restaurants, etc.) but also in niches where it currently doesn’t have a presence. And this new SDK will allow iOS and Android developers that want to support Square’s payment system to bring their solutions to verticals like transportation and healthcare, for example. It’ll also make it easy for them to integrate their payment system with other business software, like customer relationship management solutions and more complex enterprise resource planning systems.

Among those who have already trialed the SDK is Shake Shack, which is testing a Square Reader SDK-powered self-service kiosk at its “Shack of the Future” in New York and a number of pop-up locations. Similarly, Infinite Peripherals is building a digital taxi meter that’s currently in use in Washington, DC. Other early users include Joe and the Juice, a juice chain with an Instagram account, and  QuiqMeds, which helps healthcare providers dispense medication at the point-of-care (instead of the pharmacy).


Source: The Tech Crunch

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