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About IDIs (In-depth interview)

Posted by on Jul 9, 2020 in by DataDiggers, by MyVoice | 0 comments

In-depth interviewing is a qualitative analysis method which requires undertaking intensive individual interviews with a limited group of people to investigate their opinions on a given topic, project, or circumstance. For example, we might ask participants, employees, and others affiliated with a program about their program-related perceptions and aspirations, their feelings about certain program activities, procedures, and outcomes, and any improvements they see as a result of their program participation.

An IDI typically takes anywhere between 30-90 minutes and it can be done either online, in an online chatting platform environment, face to face or by telephone.

When you want accurate details about a person’s feelings and actions or wish to discuss new topics in depth, in-depth interviews are helpful. Interviews are also used to provide explanations for certain statistics (such as result reports), giving a more detailed understanding of what happens and why in the system. You may have assessed a rise in youth attendance to a facility, for example, because by in-depth interviewing you can discover that a youth noticed that she was going to the facility as she spotted a new sign outside of the promotional youth hours clinic. You would also be able to interview a medical staff member to find out their stance on “youth friendliness” at the medical.

There are a lot of factors that determine whether or not it is a good idea to add in-depth interviews to your research mix. The most notable ones are mostly related to research objectives or research constraints, including timelines, budgets and other chosen strategies.


  • In-depth interviews allow the interview and conductor to establish a rapport that can produce a lot of insightful information.
  • In-depth interviewers have the opportunity to ask follow-up questions or re-cover key questions to gather rich information about perspectives and attitudes.
  • Researchers can focus on the data presented by one respondent versus a whole group.
  • In-depth interviews are opportunities to pinpoint valuable data points that can be used organization-wide.
  • Interviewers can monitor changes in tone and word choice to gain a deeper understanding. (Note, if the in-depth interview is face-to-face, researchers can also focus on body language.)
  • There are none of the potential distractions or peer-pressure dynamics that can sometimes emerge in focus groups.


  • In-depth interviews are quite time consuming, as interviews must be transcribed, organized, analyzed, and reported.
  • If the interviewer is not highly skilled and experienced, the entire process can be undermined.
  • The process can be relatively costly compared to other methods. (However, telephone in-depth interviews vs. in-person can significantly reduce the costs.)
  • Participants must be carefully chosen to avoid bias, and this can result in a longer vetting process.
  • Participants typically expect an incentive to participate, and this must be carefully selected to avoid bias.

The process for conducting in-depth interviews follows the same general process as that followed for other research: planning, developing tools, collecting data, analyzing data and disseminating findings.

At DataDiggers we offer a variety of services, including IDIs. We conduct in-depth interviews in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners.

The interviewees are either recruited in advance or, in case of the IDIs conducted online, they can be recruited in real time while they complete an online survey, based on their answers to previous questions. DataDiggers offers professional interviewers that are native speakers of each official local language in the countries we cover. This way we make sure that there is no bias caused by language difficulties and the respondent has a pleasant experience at the same time. In case client wants to use its own interviewer, we can also handle only the recruitment and the incentive parts, while client will do the rest.

All the IDI sessions are recorded and the end client (or other party involved) has the possibility to monitor the process in real time.

In conclusion, in-depth interviews are typically done after the benefits and drawbacks have been measured, but all of them follow the same course of action: preparing, developing instruments, training interviewers, gathering data, reviewing data and disseminating results. Regardless, it can be a highly effective research tool that can uncover valuable, insightful data if done correctly and with the right researcher.

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Top 3, in Brazil

Posted by on Jun 30, 2020 in by DataDiggers, by MyVoice | 0 comments

While Brazil is struggling with a strong pandemic, we thought of writing an article about the beauties of this land, to show the world that there are not only negative aspects on which we should focus at the moment, but also good ones. Therefore, today’s article is, as the title says, a new Top 3 about the largest country in both South America and Latin America – Brazil, officially the Federative Republic of Brazil.

Being the fifth largest nation in the world, it is very easy to recognize it shape on the map. It looks almost like a huge triangle on the triangle on the eastern side of the continent in the Atlantic Ocean with a coastline of 4,500 miles (7,400 kilometers). It shares borders with all countries in South America, except Chile and Ecuador.

Until recently, scientists thought Brazil was first settled by Asians about 10,000 years ago. But new evidence shows there were people living there at least 32,000 years ago. During the great European explorations of the late 15th century led by Portugal and Spain, Brazil was added to the world map. When Europeans first reached Brazil’s coast, the country was home to approximately 30 million indigenous people, or Amerindians. Today, there are only about 300,000 left, mainly living in the remotest places in Brazil.

Currently, Brazil has a population of over 211 million people. Let’s find out most populous cities from here:

  • São Paulo – approximately 12.25 million people (also the capital)
  • Rio de Janeiro – 6.72 million people
  • Brasilia – 3.02 million people

Brazil’s population is very diverse, and contains many races and ethnic groups. Historically, Brazil has undergone significant degrees of national and racial admixture, linguistic assimilation, and syncretism. Brazil’s population is said to be among the world’s most diverse. With that being said, Brazilians typically trace their descent from 3 sources:

  • Europeans
  • Amerindians
  • Africans

Brazilians are quite proud of their football. In fact, association football is the most played sport in Brazil and it has been tied to the country’s national identity. Fun fact, more than any football team in history, the Brazil national football team has the greatest number of wins in the FIFA World Cup football tournaments. That’s how much they take their football seriously. The most famous football players from this country are:

  • Pelé
  • Ronaldo
  • Ronaldinho

We talked about people and history, it’s time to move on to nature, because there are many things to discuss here as well. Brazil has the world’s highest animal population than any other state.  It is home to 600 species of mammals, 1,500 species of fish, 1,600 species of birds and an astounding 100,000 different kinds of insects. It can be very daunting to choose a single favorite with such incredible biodiversity, which is why we have limited it to our top 3 best species you can see in Brazil:

  • Anacondas (They have been recorded at sizes of up to 9m long, with weights going as high as 70kg, though folklore and historical reports alike claim that these snakes can grow up to 30m in length.
  • Giant armadillos (= they’re exactly what they sound like – an armadillo that can grow up to an impressive 80kg, measuring 1.5m from nose to tail.)
  • Jaguars

We don’t all have the adventurous spirit in our blood, so for the rest of the people who want to visit Brazil, there other alternatives besides jungle. Brazil is home to so many magnificent beaches, so it’s no joke that a bikini cut is named after it— the nation is not only riddled with gorgeous beaches, but those beaches are also a huge part of its culture, particularly in Rio. The 3 most famous are:

  • Copacabana (which is a pretty famous one around the world)
  • Ilha Grande (once used as a quarantine place for people with leprosy)
  • Ipanema (great for surfing)

Brazil is both a tropical paradise for tourists and an exciting cultural destination with attractions for all tastes, from idyllic beach holidays and jungle explorations to world-class art museums and Rio’s Carnival’s pulsating rhythms. There are many attractions worth mentioning, but we’ve managed to pick the most rated ones:

  • Cristo Redentor (Christ the Redeemer) – With arms outstretched 28 meters, as if to encompass all of humanity, the colossal Art Deco statue of Christ gazes out over Rio de Janeiro and the bay from the summit of Corcovado.
  • Sugar Loaf – The easily recognized emblem of Rio de Janeiro, the rounded rock peak of Sugar Loaf juts out of a tree-covered promontory, rising 394 meters above the beaches and city.
  • Iguaçu Falls – At the point where Brazil, Paraguay, and Argentina meet, the Iguaçu river drops spectacularly in a semicircle of 247 waterfalls that thunder down into the gorge below.

Dance is very important in Brazilian folk culture. So, there are dozens of local genres of dances, and many variations within each of them. Even within the same state, you’ll find different folk dances according to where you go. Here are 3 traditional Brazilian dances worth knowing about:

  • Samba – Its origins lie in the west coast of Africa, coming to Brazil through slavery. It is the music genre and dance most closely linked to Rio de Janeiro.
  • Jongo – sometimes known as caxambu – was brought over to Brazil through slavery and is thought to have originated from Angola.
  • Carioca funk – Funk is a mix of Miami bass and African-style music, producing an underground, gritty sound – often accompanied with controversial lyrics about women, sex and drugs.

Brazilians love to throw a festival, as can be seen with their world-famous annual carnival, where everyone from youngsters to the elderly leap with complete passion and fun-spirit into the festivities. We are exploring the top 3 festivals you have to consider on your trip to Brazil:

  • Festa de Iemanjá – one of the key religious festivals that that make up the Afro-Brazilian calendar. In this celebration, the religions of Candomblé and Umbanda honor the African deity and goddess of the sea, Iemanjá.
  • Carnival – one of the best-known festivities in the country. It occurs between the months of February and March, starting on Friday and extending until the Carnival Tuesday, which precedes Ash Wednesday. During this period, the famous parades of the samba schools take place.
  • Festa Junina – Several striking features make up the Festa Junina, among them the Quadrilha, a danced staging of what a marriage ceremony in the rural environment would be like.

There would be much more to say about this wonderful country, but we would turn this article into a whole novel. In order to end this post, we need one more category – food. The typical food of Brazil has many influences. The Portuguese had a huge impact in shaping Brazil’s culture and traditions. Brazilian food has also been influenced by other European, African, South American, and Asian countries. We’ve gathered the best 3 traditional dishes:

  • Picanha – Barbecued meat is a Brazilian speciality. Picanha (rump) is the most popular cut and it is seasoned with only salt before it’s cooked to perfection.
  • Feijoada – A rich, hearty stew made with different cuts of pork and black beans. It is the national dish and is served countrywide.
  • Moqueca – delicious fish stew which is served piping hot in a clay pot.

We cannot end this presentation without taking into consideration your opinions, so feel free to tell us if we missed any important facts about the amazing Greece. Share them in a comment, for the world to know! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels! 


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Focus groups vs online communities

Posted by on Jun 23, 2020 in by DataDiggers, by MyVoice | 0 comments

The lines of battle are drawn for a confrontation at the center of qualitative market analysis, a fight between old and modern. On the one hand, is the online research pioneer– cost-effective, versatile and with the capacity to monitor the respondents over time. On the other hand, are the conventional face-to-face methodologies – tested and proven, successful methods that boast the personal touch.

The use of online methodologies, especially research communities, continues to rise as both clients and respondents accept them as legitimate primary research approaches.

Since first invented by Robert Merton at the Bureau of Applied Social Research, the venerable focus group has been a go-to market research solution. However, times change and innovation is marching forward. Online communities are clearly a much better choice for many important research projects in the market today.

A focus group is a type of observational analysis in which a group of people is asked about their thoughts, beliefs, suggestions, and input on a product, service, or other topic of interest. Questions are posed in an open community environment where members and the moderator are able to communicate with each other. Typically, focus groups are conducted in person at a central location (or online), last two hours, and comprise 8-12 participants from a single segment.

As market research experts, we offer a variety of services that cover all your business needs. In fact, DataDiggers does online focus groups in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners.

The participants to the online focus groups are recruited from our own online panels via a short online survey. Whoever qualifies and accepts to participate in the subsequent online focus group is asked to login the online focus group platform at a certain date and hour and get involved in the discussion as much as possible.

An online community, also known as a “Market Research Online Community” (or MROC), is also a type of observational analysis in which a group of people are surveyed about their attitudes, opinions, ideas and suggestions regarding a product, service or other subject of interest. Questions are answered through a series of immersive study events such as polling, picture markups, message forums and online simulations with the whole group of participants and/or in individual, one-on-one conversations. Participants communicate over their computer, laptop and/or cell phone with each other and the moderator. Virtual groups are performed online, last one to two weeks, and involve 50-150 members (often from different segments).

No one could have predicted twenty years ago how much time we would spend on the Internet. Today, nearly everyone owns a small device that allows them to access the internet anywhere, anytime.

Even if you don’t want to fully substitute the tried and tested approaches with an online market research community, MROCs will supplement conventional methods at the very least, because they have some distinct advantages when it comes to obtaining consumer insight.

  • A MROC may be an option and is more cost-effective and easier to manage. This will also allow you to draw from a much greater sample size – and that doesn’t mean you have to trade accuracy for quantity either. An online market research community will continue as long as you want, offering enough opportunities to participate and have constructive contact with each group member.
  • Everyone who has held a focus group understands that some people will be less honest than others, be it out of shyness or fear of revealing offensive things. Participants are more likely to feel at ease in an online environment, offering a free-flowing conversation of truthful, unfiltered input which will allow researchers to gather more valuable insights.
  • Because online market research communities may be performed over an infinite amount of time, the conversation may be more spontaneous, with members of the group reacting spontaneously when they really have something to say – rather than requiring an answer in a time-limited environment. Researchers will directly follow the evolving relationship between a person in the MROC and an item.

We could say that both groups involve bringing together people to provide feedback that is essential for marketing and product development, but they do operate in various ways.

People are living a lot of their lives online now, so it is only logical that market research should meet with them there. Although conventional focus groups often provide the irreplaceable value of human contact in-person, it is clear to see that online market research communities provide a number of unique advantages that make them a critical resource for performing market research in the 21st century.

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Top 3, in Portugal

Posted by on Jun 18, 2020 in by DataDiggers, by MyVoice | 0 comments

Our virtual trip from today lands use somewhere close to us and our Latin roots, more exactly in Portugal (officially Portuguese Republic), the country lying along the Atlantic coast of the Iberian Peninsula in southwestern Europe.

While it was once one of the poorest countries in Western Europe, the end of the dictatorship and the advent of democracy in 1974, as well as its entry into the European Union in 1986, indicated a substantial rise in prosperity. It may now be one of the best value destinations in the Continent.

The population of Portugal is of 10 million inhabitants, the same as that of Greece actually, which is equivalent to 0.13% of the total world population. Ethnic Portuguese account for 95% of the population, while the remaining 5% are composed of minority groups of Brazilians, Han Chinese, and people from Portugal’s former colonies in Africa and Asia.

Speaking of population, let’s see what are the main cities by population in Portugal:

  • Lisbon – 517,802 people
  • Porto – 249,633 people
  • Amadora – 178,858 people

Being a relatively small country, it’s easier to get around and see more areas than to the neighboring Spain in the same amount of time. The temperate climate makes it a year-round holiday destination, where travelers can see Roman and Moorish ruins, among other tourist attractions in Portugal. With that in mind, the top attractions are:

  • Oceanário de Lisboa (The Lisbon Oceanarium is one of the few aquariums in the world to house a sunfish, because of their unique and demanding requirements for care)
  • Pena National Palace (Created by King Ferdinand II, it is an impressive example of 19th century Romanticism, not only in Portugal but also the world)
  • Mosteiro dos Jerónimos (Vasco da Gama, discovered the sea route to India in 1498 and to honor his achievement, King Manuel I commissioned a monument that became a lasting symbol of the country’s astonishing era of conquest and expansion)

And since we’ve talked about the ocean, you can’t go to Portugal without bathing in the great Atlantic Ocean, which happens to be much colder than the seas we’ve tried so far. Portugal is famed for its beautiful beaches, and along the 1,794 km of coastline are found some of Europe’s finest beaches. The top 3 are:

  • Praia do Creiro (Sesimbra)
  • Praia do Almograve (Alentejo Coastline)
  • Praia do Guincho (Cascais)

After a few good hours (or even days) of beach and good weather, it would be ideal not only to catch the sun’s rays, but also to visit other natural beauties. With that in mind, here are the 3 most beautiful national and nature parks in Portugal:

  • Sintra-Cascais Natural Park (the park is primarily known for its unbelievable historical sites)
  • Peneda-Geres National Park (established to protect and preserve this unique range of landscapes)
  • Arrabida Natural Park (with lovely sandy beaches, beautiful rocky cliffs lining the shore and low-lying mountains covered in lush vegetation stretching inland)

Although most people don’t know a lot about Portugal, there are at many things that almost everybody thinks of when they think about it. It’s impossible not to think of football when you think of Portugal. Most of Portugal’s most famous celebrities are footballers:

  • Cristiano Ronaldo
  • Luís Figo
  • Eusébio

Portugal is also famous for the production of Port Wine produced in the Douro Valley in northern Portugal. While several other countries manufacture port-style wine – South Africa, for example – only port wine made in Porto can be considered Port. On this occasion we will present the most expensive wines in the country:

  • W & J Graham’s ‘Ne Oublie’ Tawny Port (€ 7,235)
  • S. Terrantez, Madeira (€5,654)
  • Taylor Fladgate Limited Edtions 1863 Single Harvest Port (€3,230)

If we mentioned prices, we should also talk about the country’s economy. The economy of Portugal is ranked 42nd in the World Economic Forum’s Global Competitiveness Report for 2017–2018. The Portuguese currency is the euro (€) and the country has been a part of the Eurozone since its inception. The country’s GDP has decreased at $236.408 billion, while the GDP per capita is $23,031.

The most recent exports are led by:

  • Cars ($4.33B)
  • Vehicle Parts ($3.56B)
  • Refined Petroleum ($2.87B

While the most recent imports of Portugal are led by:

  • Crude Petroleum ($5.75B)
  • Cars ($5.47B)
  • Vehicle Parts ($2.92B)

That’s about the less interesting parts, because the last category presented today in our Top 3 is related to Portuguese cuisine. Known for its wealth of seafood, spices and olive oil, Portuguese cuisine relies heavily on the Atlantic Ocean and the produce grown throughout the country. The most famous dishes are:

  • Caldo Verde – an iconic traditional Portuguese soup, green in color and made with a particular dark green cabbage that is not widely available beyond Portugal’s borders. Substitutes include collard greens or kale.
  • Bacalhau or Portuguese cod fish – there are over 365 ways of preparing bacalhau – one for each day of the year.
  • Sardines – Portuguese sardines are primarily consumed fresh with 12 pounds of sardines eaten per person every year.

Have you had Portuguese food? What was your favorite Portuguese dishes? Leave your comments below. Let your voices be heard! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!


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Computer-Assisted Web Interviewing (CAWI)

Posted by on Jun 10, 2020 in by DataDiggers, by MyVoice | 0 comments

We are going to focus on another research method used in the field of market research. Today’s topic is about computer-assisted web interviewing (CAWI). Wondering what that means?

A CAWI method is an Internet survey technique in which the interviewer follows a script provided on the website. The questionnaires are rendered in an online interview program. The program allows the questionnaire to contain pictures, audio and video clips, links to different web pages, etc. The website can customize the flow of the questionnaire on the basis of the answers provided, as well as the information already known about the participant. It’s considered a better way to sample, because you don’t need to hire individuals to perform surveys, unlike computer-assisted voice interviews.

With the increasing use of the Internet, online questionnaires have become a popular way to gather information. The design of an online questionnaire often affects the quality of the data collected. There are many factors in the design of an online questionnaire; guidance, available question formats, administration, quality and ethical issues should be reviewed.

When considering the CAWI technique, careful care must be paid to the nature of the questionnaire, because the accuracy of the data gathered would be directly proportional to the consistency of the questionnaire itself.

There are a number of reasons why someone would use online questionnaires as their preferred test method. A few of the benefits and drawbacks of this approach we are going to summarize in the following lines.

CAWI is convenient for several reasons. Here’s a list of them:

  • Custom questionnaire: if the questionnaire is well-designed, it automatically manages the question path using logical conditions such as display or skip logic;
  • More clarity: the questionnaire can be designed to promote interpretation and improve the answer rate;
  • Guides: you could add guidance to help the respondent understand and complete the survey. This is preferred because of the lack of involvement of an actual interviewer;
  • Reduced prices: there are no risks involved with the purchasing of mobile devices;
  • Reduced time: the time needed to analyze the data is reduced because the data is sent to the admin database in real time. Some apps help you to get real-time survey results and information about the data gathered and the email campaign.

Unfortunately, there are also a range of drawbacks that may affect the consistency of science. For example, the absence of the interviewer as a guide and assistance in completing the questionnaire. Here are some other big shortcomings of the CAWI investigation:

  • Not everyone has access to the Internet, so there is a limited response rate.
  • Many people are not willing to complete questionnaires online.
  • Reports show that demographic answers to online questionnaire invites are typically skewed towards younger people.

We will let you decide for yourselves if the after seeing some of the advantages and disadvantages you will find this method best suited for your preferences or not.

Meanwhile, it’s good to know that DataDiggers does CAWI in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners. If needed so, we can also do CAWI based on client-supplied email lists.

Aside from regular consumers, we are able to pre-target various audiences, such as IT Decision Makers, Business Decision Makers, C-Level employees, employees working in specific industries, mothers of babies, mothers of kids, pet owners, travelers, smokers etc. and also healthcare ones – doctors, nurses, pharmacists and patients.

Here is the full list of services we handle for our customers in terms of CAWI:

  • Sample only (meaning we only provide the sample, while client is coming up with the programmed survey link)
  • Full service (including programming, hosting, sample and data delivery)
  • Survey programming and hosting
  • Questionnaire localization
  • Real-time reporting
  • Data processing
  • Coding
  • Translation of questionnaire or verbatims.

To end this article, it is crucial to monitor data quality and reliability in CAWI surveys. While the survey is ongoing, it is advisable to check for full and partial interviews. So, you can check whether too complex (or long) questions can cause higher dropout rates or lead the respondent to random and rushed answers.

The level of happiness of the respondents is another significant detail. You can get an idea of inserting a rating question at the end of the interview or comparing the number of completed questionnaires to the number of drop-outs. Monitoring and correction of questionnaire deficiencies is crucial in order to obtain reliable data for high-quality analysis.

In conclusion, to create an effective web survey, you need to be very careful and follow specific rules that will help you achieve great results at a very low cost.

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Top 3, in South Africa

Posted by on Jun 3, 2020 in by DataDiggers, by MyVoice | 0 comments

On the occasion of the opening of the summer season, we decided that this article is the perfect opportunity to make known other less preferred areas when it comes to holidays. South Africa is on our Top 3 list today.

South Africa is situated on the southern tip of the African continent, bordered by the northern neighbors of Namibia, Botswana, Zimbabwe and Mozambique. This includes the separate mountain realms of Lesotho and Swaziland and is flanked by the Atlantic Ocean to the west and the dry Indian Ocean to the east, offering the world a remarkable variety of biodiversity.

South Africa has three capital cities: Pretoria (executive), Cape Town (legislative) and Bloemfontein (judicial). Johannesburg, the largest metropolitan cities in the region and the center of trade, is located in the heart of the province of Gauteng.

And since we’re on this topic, let’s see the what are the most populated metropolitan areas in South Africa:

  • Johannesburg – 4.4 million people
  • Cape Town – 3.7 million people
  • Ethekwini – 3.4 million people

It is essential to know, before booking any holidays, that South Africa enjoys a temperate, friendly atmosphere, with warm sunny days most of the year. The seasons of the southern hemisphere are contrary to those of the northern hemisphere, and summer usually lasts from November to February, when most of the world is marked by mild to hot weather.

There’s an array of gorgeous beaches all over South Africa, and we’ve come up with a list of the best 3 that includes some classics, as well as some insider secrets, just for local eyes (until now). Whether you’re looking for the best waves, the most secluded tanning spot, or the best scenic boardwalk, there’s a beach for everyone.

  • Robberg Beach – The beach is also known for shore-based whale spotting, particularly in the winter months when the southern right whales visit Plettenberg Bay.
  • Kraalbaai – This stunning lagoon is the West Coast’s best kept secret.
  • Camps Bay Beach

We’ve mentioned beaches, now let’s discover mountains as well. When visiting South Africa, one gets the same feeling while witnessing the mountain ranges. Mountains in South Africa are the biggest reason tourists prefer visiting the country so often. The highest ones are:

  • Mafadi – 3,450 m
  • Njesuthi – 3,405 m
  • Champagne Castle – 3,377 m

About the size of France and Spain combined or roughly twice the size of Texas, South Africa is a tourism destination and an industry that accounts for a large portion of the country’s income. The top tourist attractions create an unforgettable experience:

  • Kruger National Park – One of the world’s most famous safari parks, where you can see the “Big Five”: lion, leopard, buffalo, elephant and rhino
  • Table Mountain – One of the most iconic locations in the whole of the country, this huge mountain looms over the beautiful city of Cape Town
  • Kgalagadi (Kalahari) Transfrontier Park – One of the world’s largest wilderness areas in the world.

Everyone needs a chance to bring home exclusive souvenirs and keepsakes from their holidays spent traveling abroad. From pairs of leather shoes and natural skin care to handcrafted gin and artisanal toffee, these boldly South African pieces are worth storing — and not available in shops outside the country. The top 3 are:

  • Leather shoes from Sapmok – Veldskoen, or vellies, as they are more affectionately called, are a staple in many South African wardrobes.
  • A trendy hat from Simon and Mary – Simon and Mary produce hats using devices acquired in the 1960s, and their collection contains several different types appropriate for both men and women.
  • Unique porcelain jewellery from Nina Bosch – Working from a workshop in Witrivier, Mpumalanga, Bosch designs stunning earrings, necklaces and bracelets, each distinct from the other.

Now that we have clarified the general aspects, let’s see how good the country is doing in terms of economy. South Africa is an upper middle-income economy – one of only eight such countries in Africa. South Africa is the 34th largest export economy in the world and the 47th most complex economy according to the Economic Complexity Index (ECI). In 2019, the GDP per capita was of $6,100 (est.).

The top exports are:

  • Gold ($16.9B)
  • Diamonds ($9.8B)
  • Platinum ($9B)

And the top imports are:

  • Crude petroleum ($6.42B)
  • Refined petroleum ($4.96B)
  • Cars ($4.11B)

And now to finish it off in style, we’ll make one last stop and talk about the cuisine. In South Africa, most dishes are influenced by the indigenous population, along with the Dutch, French, Indians and Malaysians. The most traditional dishes, worth trying, are:

  • Biltong & droewors – Dry curing was a method used to preserve meat by the indigenous tribes of South Africa before fridges were invented. Usually made from beef or game, such as springbok, biltong (a thinly sliced, air-dried meat) and droewors (an air-dried sausage) are traditionally eaten as snacks
  • Boerewors – This is a traditional South African sausage made from beef, mixed with either pork or lamb and a mixture of spices.
  • Cape Malay curry – In the 17th century, the Dutch and French landed and settled in Cape Town, bringing slaves from Indonesia, India and Malaysia, along with their spices and traditional cooking methods.

We do not take any responsibility if you have started drooling when reading these last lines, but we hope that you will want to try these delicacies too, if you haven’t already!

If you enjoyed this article or if you think there is anything we left out, let us know in the comments below! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!

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Should companies use customer satisfaction surveys?

Posted by on May 27, 2020 in by DataDiggers, by MyVoice | 0 comments

Customer satisfaction is a critical concept for customer success professionals to understand and live by, and is actually more than just a money-back guarantee. In this article, we will discuss customer satisfaction: what it is and why it is important for companies to consider using it as part of their culture.

Customer Satisfaction (CSAT) is a measure used to quantify the degree to which a customer is pleased with a product, service or experience. This measure is typically determined by deploying a Customer Satisfaction Survey, which asks on a five or seven-point scale how the consumer feels about a service encountered, purchase, or overall customer experience, with responses between “extremely unsatisfied” and “highly satisfied” to pick from.

When it comes down to that, customer satisfaction is a reflection of how the customer feels about interacting with your brand. Businesses and companies measure this positive or bad feeling mainly through consumer loyalty surveys.

Satisfactions surveys can be found both in digital and written format. They can be self-serviced (as the mentioned forms) or applied by a team member or specialized company in person or over the phone. A common example would be hotels that send them to guests after their stay in order to share their overall experience. This way, the hotels could improve their services and try to make as many guests as possible happy.

Why would someone need them? Well, if we don’t measure customer satisfaction, we cannot identify unsatisfied customers who could churn or leave us with negative customer reviews. Nor can we identify happy customers that we could activate as evangelists or referrers. Finally, without analytical metrics, we cannot predict or prevent the client from planning proactively.

A (very) big part of the unsatisfied clients do not think about what is bothering them until they are told to do so. Research shows that over 95 per cent of unhappy customers will not complain, but over 90 per cent will leave without saying anything (and never come back!). So, showing your customers that you know the problems and are already working on them will improve customer retention. In addition, having (and maintaining) happy customers improves the chances of repeat purchases and increases the value of your general customer’s lifetime.

According to a recent study, organizations or businesses are more likely to have 10 % higher growth rates by measuring their Net Promoter Score. The Net Promoter Score (NPS) survey consists of a single question that measures the likelihood of your customers referring your business to others. This is a measure of customer service, consumer retention and brand loyalty. Responses to the NPS survey are used to generate scores from -100 to 100. Successful organizations often feel that retaining customers is more cost-effective than finding new customers.

Besides all that’s been already said, we will present a few more arguments to make you believe that customer satisfaction surveys are not only relevant but also helpful to companies of any scale:

  • Maintain a good reputation

Surveys allow you to interact with your customers. Communicating with customers gives you the opportunity to show that you really care about what they think. In fact, if you make the improvements that they recommend in order to further enhance your product, consumers can take notice and have a greater understanding of your brand.

  • Receive valuable feedback

Customer satisfaction survey questions and responses will provide your company input on any issues that your customers may have. You can set up survey questions to determine the level of satisfaction your customers gain from the products and/or services offered or leave open-ended questions to allow them to express their thoughts and to expand upon their answers. The suggestions they make can only highlight problems that you may not have been aware of and give you a chance to fix them. It can also help you determine what’s going to be successful and capitalize on it.

  • Retain customers

If your customers are satisfied with the products and services they receive, they are much more motivated to stick with your business. If the results of the Customer Satisfaction Survey show that your customers are not satisfied with the service they receive, they can just jump ship and head directly to your competition.

Customer loyalty, as they claim, cannot be paid, it must be won. According to report, in the US, companies will lose up to 45 per cent of their customer value if they are not happy with the customer service or do not provide the desired result.

  • Get more advertised

Despite all the social media platforms and new technology, nothing beats a good old- fashioned word-of -mouth recommendation from a reliable source. If your customers are happy with your service, they’re more likely to recommend you to their friends. Surveys offer a way to figure out how happy your clients are and what you can do to keep them that way for long.

  • Drive sales

People are much more confident with companies that are honest about their activity/situation. Being transparent with customer feedback is one way to show potential consumers that your brand is open to communication and that its values customer input. This way, your business could be seen as something that is worth spending money on.

To sum it up, the ultimate aim of every satisfaction survey is to gain constructive feedback from the customer that can be used to enhance the ultimate customer experience (and thus, their loyalty).

We live in a highly dynamic, physical environment. Many of the best businesses in the world are highly focused on delivering the best consumer service they can, concentrating not just on satisfying the customer’s needs, but also on surpassing them.

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The impact of digital technology on the film industry

Posted by on May 19, 2020 in by DataDiggers, by MyVoice | 0 comments

Digital media has changed a lot of the way the world works. Physical limits and restrictions mean very little in the modern world. It’s truly a wonderful time to be alive.

Digital cameras are smaller, lighter, sharper, more powerful. We can operate remotely using cloud-based tools such as TeamViewer. Our phones are transforming point-and-point cameras into 360-degree experimental recording systems, and brilliant minds in secret rooms are dreaming of new ways to move the entertainment industry ahead in directions that we can only describe as mere science fiction. What a time to be alive!

The first movies were a series of short 50-second movies produced by the French brothers Auguste and Louis Lumiere. In 1895, they proved their invention — a hybrid portable recording camera, a film processing unit, and a projector called the Cinemagraphe— to a paying audience.

In the last 120 years, there have been a variety of twists and turns impacting the motion picture industry. It is remarkable how much digital technology has reshaped the film industry in particular.

Here are a few technologies at the forefront of this change:

  • Autonomous drones

The film industry is now using autonomous drones that have built-in knowledge and algorithms related to filmmaking techniques. They take different angles and shots while shooting a film. They are also GPS-enabled and can be operated via smartphones, apps, or remote-control systems. The director, on the other hand, can create or change shots as needed. Drone cruises at high speed and high altitudes, depending on the configuration. They are a good invention for movies, because drones are lightweight and more maneuverable than big vehicles.

  • Algorithmic Editing

Researchers working on a joint venture between Stanford University and Adobe, recently created a software that can manipulate video without the need for a human. This should follow a plot, filter through several clips, and adapt lessons learned from film editing manuals to the production of complex, well-edited, dialog-driven scenes. It even boasts a feature that allows the software to apply concepts such as ‘start wide,’ ‘peaks and valleys’ and ‘jump cuts.’

  • AI Face Generation

Not long ago, a group of Nvidia researchers developed a neural network algorithm that can produce a brand new, highly realistic face from scratch. The platform is based on the state-of-the-art Nvidia, a neural network that can distinguish facets of an image in order to learn and produce new ones. To date, this technique has been applied to anime characters, old works of art and animals.

  • Virtual Reality (VR)

A virtual reality headset is required to create a 360-degree view, and some equipment manufacturers have already started selling products specially designed for recording 360-degree videos. A virtual reality headset is required to create a 360-degree view, and some hardware manufacturers have already started offering devices specifically built to film 360-degree images.

  • Screenplay Writing Through AI

Movie-making technology often applies to a plethora of tools and enhancements in audiovisual quality for consumers. But what about technology that simply eliminates the role of filmmakers? Okay, that’s no longer a distant thought. Recently, several researchers at New York University have developed AI software that is capable of writing screenplays. The best thing about this AI-powered thinking robot called Benjamin is that he could even write a song after the researchers trained him with more than 30,000 other songs.

  • Ultra HD 3D Technology

Technologies like 4k+ 3D or ultra-high definition 3D are now being used to shoot action sequences. The camera uses two or more lenses to capture details that display better content on screens. It captures live action and playback, and features plug-ins and VR audio editing. It behaves as a 3D, but it is not, and offers a transparent and enhanced image quality. It is expected that at the pace cinema is adopting new technologies, 4K content is likely to be available everywhere, and at an affordable price.

  • Smartphone Shooting

Smartphones have become the face of filmmaking, and many filmmakers are adapting to it. Often short films and documentaries are made on smartphones because they find it more convenient and easier to use. In the future, there will come a day when every modern film maker will come a smartphone with filmmaking technologies.

  • 3D Printing

3D printers are one of the most important development of our day. There are countless commercial applications. From 3D printing houses to devices in outer space, 3D printers make a very versatile piece of technology. In reality, filmmaking is very well suited to the use of 3D printers to reduce costs. As a fact, a 3D printer removes the need for transport equipment. Of course, 3D printers can’t print a camera or lens, but it can print the parts one needs.

These are some of the technical advancements in the film industry that are transforming the way the viewer watches films. Film making equipment is getting shorter, more powerful and more affordable due to the latest technologies. All of these advances are inspiring the film industry to adapt and implement new methods of making films and project quality content.



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Blending CATI surveys in today’s digital era

Posted by on May 13, 2020 in by DataDiggers, by MyVoice | 0 comments

Research is becoming increasingly automated, and new survey methodologies are evolving to satisfy the demands of today’s ever-connected society.

Computer assisted Telephone Interviewing or CATI Surveys, though, have been around for some time now and offer a rare combination of new technology and old school human interaction. According to the research dimension, the CATI technique includes one or more telephone operators and a CATI survey program. The norm is a call center of 20-50 interviewers, but it’s very normal to see a smaller reality.

Modern survey platforms providing CATI survey solutions take advantage of today’s enhanced communication technologies to enable researchers to target a much wider population, including:

  • those that are in remote areas with limited Internet access,
  • those who haven’t converted to laptops / smartphones,
  • those who still use phones.

CATI surveys enable researchers to reach a large audience, as their demographic target merely requires access to the phone, whether it’s smartphone or landline.

But how does CATI actually work?

The interviewer should make a phone call to the number displayed on the panel. If the respondent chooses to join the study, the interviewer must follow a script on the computer to pick the responses. The CATI survey method must immediately lead to the next query in the logical path. The interviewer will introduce a new respondent to the call at the end of the questionnaire.

The program handles the contacts according to the rules set by the administrators. For eg, after 15 minutes, communications with a busy line will be shown again. When a person responds to a call but is not available for an interview, the caller can also arrange an appointment so that the CATI software can eventually display the person again at the specified date and time.

            And who can take advantage of the mobile surveys?

The answer is pretty simple – as with most professional research methods – chain stores and organizations working to increase the quality of their customer service by keeping an eye on market preferences can benefit from telephone surveys, as well as firms involved in performing different forms of search studies.

If you haven’t checked our services yet, it is essential to acclaim that DataDiggers conducts CATI surveys in all the countries where we own strong and fast growing proprietary online panels across Europe, Middle East, Africa, Asia and the Americas, as well as around the world via carefully chosen local partners.

We do CATI through local suppliers that own CATI stations in major cities of the region and are able to collect national representative samples across each country if needed so, or can focus on particular cities/regions only. The online link used to collect data can be either provided by client or our team can program it internally using specialized software.

This methodology has many advantages over the conventional method of performing telephone interviews. Here we will identify the top 3 benefits of using CATI surveys:

  1. High quality results

CATI helps prevent misinterpretation by interviewers and guarantees that questions are properly answered, resulting in better quality results. The interviewer will concentrate on communicating with the client while the machine performs the technical elements of the session. Standardization of testing conditions with CATI also makes for more in-depth questions, offering you rich and informative data.

  1. Fast and efficient

The entire research process is super quick and effective, as interviewers will enter the data as it is gathered. Entering the responses immediately means that an analysis of results can be reviewed shortly after the last interview has been completed There is no need to move data from paper to digital formats, so you can save time and reduce the chance of any mistakes.

  1. High accuracy

Because the questionnaire is shown on a computer and is entirely automated, there is no chance of mistakes such as ambiguous compilation or asking wrong questions. The data collection is exceptionally reliable and computerized. Responses are pre-coded and entered directly, removing the need for manual analysis of data and reducing input errors.

It’s not a surprise that the CATI technique has high maintenance costs. The CATI method covers just a small part of the cost: you need to consider the costs of interviewers, call traffic and the original investment in stations and programs just as much. Regardless, the CATI methodology (along with CAPI) is often known to be the most effective and efficient system.

Why bother and use it then? Well… You may have a lot of benefits that you’re not going to get from other methodologies. The involvement of a real human – serving as a mediator between the interviewer and the respondent – has tremendous benefits such as:

  • the respondent can better interpret the questions,
  • a lot of respondents who do not know / don’t answer can be eliminated,
  • the drop-out rate is much smaller.

CATI is a perfect example of how technology changes the way we do work every day. With reliable and high-quality data accessible in a fraction of the time, CATI is a clever addition to our testing toolkit, which we are very glad to have.


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Top 3, in Turkey

Posted by on May 5, 2020 in by DataDiggers, by MyVoice | 0 comments

If you follow our blog constantly, you probably know that ‘Top 3’ is a series that we started more than a year ago and that we continued to feed with monthly posts. This time we will travel virtually, because at the moment it is forbidden otherwise, in a more oriental place, namely Turkey.

Turkey is a country which occupies a unique geographical location, partly in Asia and partly in Europe. Throughout its history, it has been both an obstacle and a link between the two continents. Turkey is situated at the crossroads of the Balkans, the Caucasus, the Middle East and the Eastern Mediterranean. It is one of the largest countries in the world in terms of territory and population, and its land area is greater than any European country.

Let’s start first with some geography. Here are the most populated urban centers in Turkey:

  • Istanbul – 15.52 million people
  • Ankara – 5.04 million people
  • Izmir – 4.32 million people

Ankara, the capital of Turkey, is also known for its outstanding natural beauty. To be more precise, this country has plentiful mountains and hills. Now let’s take a look at some of Turkey’s most prominent mountains together with their unique features.

  • Mount Ararat – 5137 meters
  • Mount Suphan – 4058 meters
  • Mount Kackar Dagi – 3937 meters

The country also has many large and small lakes, which boost the beauty of its natural ecosystems. Although most of the country’s lakes are freshwater lakes, there are also several salt lakes. In fact, two of the largest lakes in the country are saltwater lakes. Here are the top 3:

  • Lake Van (one of the most saline bodies of water in the world) – 3755 square km
  • Lake Tuz (one of the largest hypersaline lakes in the world) – 1500 square km
  • Lake Beyşehir – 656 square km

Tourism in Turkey focuses primarily on a number of historical sites and seaside resorts along the Aegean and Mediterranean coasts. Turkey has also become a popular destination for culture, spa and health. In 2019, Turkey drew about 51 million international visitors, and was ranked as the 6th most popular tourist destination in the world. Let’s see what attractions these tourists prefer:

  • Aya Sofya (used to be a church, then became a mosque after the Ottomans conquered the city and now has been converted into a museum since 1935)
  • Goreme Fairy Chimneys (also known as the Cappadocia region or every photographer’s dream)
  • Ephesus (one of the most complete, still-standing Roman cities in the Mediterranean region)

Now that have a better idea of how vast Turkey’s history is, let’s see what turned this country into a famous one. Here are the most representative things when thinking about ‘What is Turkey famous for?’:

  • Turkish tea – Many people equate Turkish coffee as a national drink in the region, but Turks consume much more tea. Look around the streets of every town or village, and male-dominated tea shops dominate the scenes, while families and women even go to the tea gardens.
  • Evil eye souvenir – The evil eye, distinguished by white and yellow circles surrounded by blue, is the most commonly available souvenir. Said to ward off evil eyes jealous of your good fortune, it is a superstitious tale but with a cultural twist, hence its time-honored use.
  • Carpets and rugs – In recent years, Turks have replaced their passion for carpets and rugs with cheaper factory models, although they are still a popular souvenir. The value lies in the fact that they are handmade, and each motif reflects an individual story.

Moving on from culinary delights to TV series that turn us into couch potatoes, the demand in Turkey has sewn lock stock and barrel. Over the last decade, Turkey has created several soap operas starring popular Turkish actors and country-famous destinations. The top-rated ones, according to Forbes, are:

  • Çukur – 58.2 million Turkish liras in earnings
  • İstanbullu Gelin – 51.4 million Turkish liras
  • Diriliş: Ertuğrul – 47.2 million Turkish liras

Now that we have clarified the general aspects, let’s see how good the country is doing in terms of economy. Turkey is the 27th biggest export market in the world and, according to the Economic Complexity Index (ECI), the 52nd most dynamic economy. In 2017, Turkey exported $166B and imported $214B, which resulted in a negative trade surplus of $48.6B. In 2017, Turkey’s GDP was $851B and its GDP per capita was $26.5k.

The top exports of Turkey are:

  • Cars ($13.2B)
  • Gold ($6.96B)
  • Delivery trucks ($5.04B)

And its top imports are:

  • Gold ($17.1B)
  • Refined petroleum ($9.8B)
  • Cars ($8.78B)

And now, to conclude in our characteristic style for this type of article, we will talk about the most adored and well-known culinary dishes that Turkey has to offer.

P.S:If you’re a beginner to Turkish cuisine, you’ve got a mouth-watering journey ahead of you. The most popular dishes (unfortunately, we can only include 3) are:

  • Baklava – Dating back to the Ottoman Empire, Baklava is one of the most popular Turkish dishes and a must for someone with a sweet tooth. This baked pastry is filled with nuts and topped with syrup and ground pistachio for an amazing Mediterranean dessert.
  • Şiş kebap – Turkey’s misunderstood reputation sometimes sees the donor kebab as the nation’s favorite meat dish, but other Turks swear by Iskender kebab. It originates from the north-western part of Turkey and takes its name from its author, who invented it in the 19th century.
  • Döner – The other popular kebab, the döner, provides the same versatility in the option of meat, which is flavored with herbs and spices and cooked on a vertical, revolving spit.

We do not take any responsibility if you have started drooling when reading these last lines, but we hope that you will want to try these delicacies too, if you haven’t already!

If you enjoyed this article or if you think there is anything else we left out, let us know in the comments below! If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!





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