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Visit Your Bank Branch? You’ve Got To Be Kidding

Posted by on Jan 29, 2018 in Advertising, Change Agents, Content, Demographics, Retail | 0 comments

Did you know that 68% of people say they’d rather talk about their weight than their money? VC-backed Varo Money, Inc., a mobile banking startup, today debuted “Money Diaries,” a series of videos that looks at the lives and financial issues of the core demographic—ambitious, professional millennials—that Varo is serving. Someone’s ready to talk! Emily […]

The post Visit Your Bank Branch? You’ve Got To Be Kidding appeared first on Adpulp.

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With A Little Help from Made, TaxAct Targets Today’s Workers

Posted by on Jan 27, 2018 in Advertising, Change Agents, Consumer Research, Creative Review, Demographics, Economic Indicators | 0 comments

How are you feeling about tax time this year? Corporations, for the most part, are feeling good about reduced tax burdens, but what about individuals operating a business in today’s gig economy? Boulder-based Made, a marketing agency specializing in brand transformation, partnered with TaxAct to help freelancers and contract workers manage their tax needs and […]

The post With A Little Help from Made, TaxAct Targets Today’s Workers appeared first on Adpulp.

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Diversity Isn’t A Board Game; Drop Your Excuses At the Door

Posted by on Nov 20, 2017 in Ad People, Advertising, Demographics, Diversity, Industry Analysis, Lifestyle Marketing | 0 comments

How many people of color do you work with? How many people of color are on your company’s executive team? Meanwhile, African Americans are showing up and spending $1.3 trillion dollars this year. This, despite the fact that only a fraction ($2.24 billion) of the $75 billion invested in television, magazine, internet, and radio advertising […]

The post Diversity Isn’t A Board Game; Drop Your Excuses At the Door appeared first on Adpulp.

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