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Polis, the door-to-door marketer, raises another $2.5 million

Posted by on Feb 26, 2019 in Alexis Ohanian, api, boston, Business, digital advertising, distribution, garry tan, initialized capital, Marketing, NRG Energy, polis, Recent Funding, sales, Semil Shah, Startups, targeted advertising, TC, texas | 0 comments

Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world.

Now the company she founded to test her thesis that Americans would welcome back the return of the door-to-door salesperson three years ago is $2.5 million richer thanks to a new round of financing from Initialized Capital (the fund founded by Garry Tan and Reddit co-founder Alexis Ohanian) and Semil Shah’s Haystack.vc.

The Boston-based company currently straddles the line between political organizing tool and new marketing platform — a situation that even its founder admits is tenuous at the moment.

That tension is only exacerbated by the fact that the company is coming off one of its biggest political campaign seasons. Helping to power the get-out-the-vote initiative for Senatorial candidate Beto O’Rourke in Texas, Polis’ software managed the campaign’s outreach effort to 3 million voters across the state.

However, politically focused software and services businesses are risky. Earlier this year the Sean Parker-backed Brigade shut down and there are rumblings that other startups targeting political action may follow suit.

“Essentially, we got really excited about going into the corporate space because online has gotten so nasty,” says Tucker. “And, at the end of the day, digital advertising isn’t as effective as it once was.”

Customer acquisition costs in the digital ad space are rising. For companies like NRG Energy and Inspire Energy (both Polis clients), the cost of acquisitions online can be as much as $300 per person.

Polis helps identify which doors for salespeople to target and works with companies to identify the scripts that are most persuasive for consumers, according to Tucker. The company also monitors for sales success and helps manage the process so customers aren’t getting too many house calls from persistent sales people.

“We do everything through the conversation at the door,” says Tucker. “We do targeting and we do script curation (everything from what script do you use and when do you branch out of scripts) and we have an open API so they can push that out and they run with it through the rest of their marketing.”


Source: The Tech Crunch

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Smartphones are about to get more interesting, but is it enough to drive growth?

Posted by on Jan 24, 2019 in Hardware, Mobile, sales, Smartphones | 0 comments

Smartphone numbers are down. In 2018, global shipments dropped 3 percent, and while the long-promised arrival of 5G will help numbers get back into the black, IDC predicts that even then growth will be in the low-single digits.

With a few exceptions, handset makers are starting to feel the pain of stagnation, due to a confluence of different forces. There’s slowed economic growth in China and internationally, prolonged upgrade cycles and price hikes as tariffs are levied amid a looming trade war.

For many consumers, however, it comes down to one simple thing: most phones today are already quite good and manufacturers are offering fewer compelling reasons to upgrade every one to two years. Unlike many of the aforementioned external factors, this is something phone makers can actually do something about.

Of course, this could be the year that changes that. After years of minor upgrades, far-off concept designs and being backed into a corner by diminishing returns, handset makers are coming out swinging. Less than a month in, 2019 is already shaping up to be one of the most innovative years for smartphones in recent memory.

Samsung, Huawei, Xiaomi and Royole all have folding phones in the works, and Motorola may be joining their ranks with a new Razr. Google, meanwhile, has promised to support the new wave of foldables with updates to Android. 5G phones are set to start trickling in this year, as well.

This week we saw a pair of handsets from Meizu and Vivo that take advantage of a handful of trends (wireless charging, Bluetooth headphones, etc.) to offer handsets fully devoid of ports. And then there’s whatever this LG thing is.

Not all are great or guaranteed hits, but with Mobile World Congress just over a month out, it already seems safe to declare that 2019 will be a good year for intriguing devices and concepts. Sales have been flagging, so companies are scrambling to stand out — heck, even HTC is going all-in on crypto with the Exodus One.

All of this should serve to make my job more interesting. But will far out concepts really drive growth? Foldables are already proving to be something of a mixed bag. Take Royole, which contorted its way into the spotlight by being the first company to make the long-promised folding screen a reality. The product ultimately left something to be desired. Early glimpses at devices like the dual-folding Xiaomi, however, have offered hope for the space’s potential.

5G, meanwhile, is going to have trouble living up to its own prolonged hype cycle. Those who pay attention to the industry have been hearing about its unlimited potential for years. The mainstream media has picked up on it in the intervening months, courtesy of CES and promises from handset makers and carriers alike.

But carriers have already done a lot to cloud the definition of 5G — take AT&T’s 5G Evolution. The carrier calls it its “first step on the road to 5G,” when really it’s more of a souped-up LTE. It has led to a whole lot of snipping between carriers, further muddying the waters for an already nebulous technology. There will be a number of 5G devices on the market before year’s end, but actually getting 5G coverage with your carrier in your city is another issue entirely.

Price will also be major a factor. Companies like OnePlus have shown just how good inexpensive handsets can be, all while prices have continued to rise on flagships. Models from Samsung and Apple now regularly start around $1,000, and the average price for a foldable looks like it will be more in the neighborhood of $1,500. At that price, it’s going to be difficult to attract anyone beyond early adopters with money to burn. Real mainstream adoption is going to require lower price points and a genuinely useful feature set that expands the products beyond sheer novelty.

The mobile industry is at a crossroads. It has hit maturation and, in some markets, saturation. 2019 will be a key year in determining the fate of the smartphone going forward, whether this space continues to have life in it, or if the stagnation will continue while we wait for the next big thing in consumer electronics.


Source: The Tech Crunch

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Valve leaks Steam game player counts; we have the numbers

Posted by on Jul 6, 2018 in data, Gaming & Culture, sales, Steam, Valve | 0 comments

Enlarge

A recently discovered hole in Valve’s API allowed observers to generate extremely precise and publicly accessible data for the total number of players for thousands of Steam games. While Valve has now closed this inadvertent data leak, Ars can still provide the data it revealed as a historical record of the aggregate popularity of a large portion of the Steam library.

The new data derivation method, as ably explained in a Medium post from The End Is Nigh developer Tyler Glaiel, centers on the percentage of players who have accomplished developer-defined Achievements associated with many games on the service. On the Steam web site, that data appears rounded to two decimal places. In the Steam API, however, the Achievement percentages were, until recently, provided to an extremely precise 16 decimal places.

This added precision means that many Achievement percentages can only be factored into specific whole numbers. (This is useful since each game’s player count must be a whole number.) With multiple Achievements to check against, it’s possible to find a common denominator that works for all the percentages with high reliability. This process allows for extremely accurate reverse engineering of the denominator representing the total player base for an Achievement percentage.

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Source: Ars Technica

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Crunch Report | Cyber Monday Results

Posted by on Nov 29, 2017 in Airbnb, crunch, crunch report, cyber monday, daily, Disrupt, hamze, Hands On, meetup, money, News, recap, report, review, sales, Silicon Valley, split bill, surbspace, TC, Tech, TechCrunch, Technology, tito, tito hamze, WeWork | 0 comments

WeWork buys Meetup, Airbnb now lets you split the bill and the financial results from Cyber Monday. All this on Crunch Report. Read More
Source: The Tech Crunch

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