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How dangerous is pollution and how can we stop it?

Posted by on Feb 18, 2020 in by DataDiggers, by MyVoice | 0 comments

Pollution, we hear about it all from kindergarten, throughout college and later on read about it in newspapers every other day. What is it then? Pollution happens as chemicals and impurities contaminate the natural environment; this causes changes that adversely affect our regular lives. Pollutants are the key elements or emission components which are usually different forms of waste materials. Pollution disturbs our ecosystem and the environmental balance, so it’s crucial for us to understand the harness it does, or better said the harness WE cause without realizing. Pollution has reached its peak with modernization and development in our lives; giving rise to global warming and human illness.

Pollution occurs in various forms; air, water, soil, radioactive, noise, thermal / heat, and light. That type of emission has two points of occurrence; the point and the non-point. Point sources can be easily identified, monitored and controlled, although nonpoint sources are difficult to control.

The earth is polluted by many of the activities and products which make modern human life possible. Even areas which are relatively untouched by changes in the 21st century suffer the pollution impacts. In the next part we will break down the various types of pollutions and their effects.

  • AIR POLLUTION is the most prominent and dangerous source of pollution. This happens for a lot of reasons. Excessive fuel burning – which is a requirement in our daily lives for heating, transportation and other commercial activities – emits an enormous amount of chemical substances into the environment every day. Industrial processes also emit particulate matter such as dioxide, carbon monoxide and other noxious gases. Smoking and cooking emissions can pollute indoor areas. Once released into the air, some of those contaminants lead to smog and acid rain. Long-term exposure can also lead to significant changes in climate, which can have far-reaching negative impacts on health, water and habitats.

  • WATER POLLUTION has taken toll on all of the earth’s living animals. About 60% of the species live in bodies of water. This happens because of several factors, such as industrial waste discharged into the waterways, cans coming off ships after floods, garbage flooding down city streets onto waterways flowing into the sea and waste from landfills overflowing into lakes or even straight into the seas and oceans. All of these cause an imbalance in the water leading to its severe contamination and death of aquatic species.

 

  • In the last 50 years, the use of PESTICIDES AND FERTILIZERS on crops has grown by 26%, driving growth over crop production worldwide. But the environmental consequences were serious. Indiscriminate use of pesticides and fertilizers can pollute surrounding land and water, and when it rains, contaminants can flow into local lakes, rivers, and groundwater. Pesticides, including beneficial insects, soil bacteria and fish, can kill non-target species. Fertilizers are not specifically harmful but their presence in freshwater and marine environments can change the nutrient balance. This modification will cause algae to grow explosively due to excess nutrients.

  • Artificial LIGHT AND NOISE POLLUTION often block out natural scenery. The noises of oil and gas explorations in the Arctic are so loud that belugas, bowhead whales and other sea life have had trouble feeding and breeding. Light pollution interferes with circadian rhythms for both humans and animals, and can even lead to cancer growth. Sea turtles can also be harmed by light pollution. Adult and hatchling sea turtles are attracted along the beach towards lights, believing that they are going towards the moon/sky. Therefore, coastal projects are advised to shut off their lights or cover them at night

 

  • If RADIOACTIVE POLLUTION happens, just know it is highly dangerous. It may occur due to malfunctions at the nuclear plant, improper disposal of nuclear waste, injuries, etc. It causes cancer, miscarriage, autism, birth defects; it can sterilize soil, and it can affect air and water.

Currently, mankind is facing the most important and disastrous type of pollution; the air pollution.

All regions of the world are affected by air pollution. However, populations in low-income cities are the most impacted. According to the latest database on air quality, 97% of cities in low-and middle-income countries with more than 100,000 inhabitants do not meet the guidelines on air quality of the WHO. However, in high-income countries, that percentage decreases to 49%. Air pollution kills an estimated seven million people worldwide every year. WHO data shows that 9 out of 10 people breathe air containing high levels of pollutants.

Even though pollution death tolls are eye-opening, they aren’t telling the whole story. In 2016, the World Health Organization compiled a list of the top ten cause of death from, “environmental risk factors, such as air, water and soil pollution, chemical exposures, climate change, and ultraviolet radiation.

  1. Stroke – 2.5 million deaths annually
  2. Ischaemic heart disease – 2.3 million deaths annually
  3. Unintentional injuries (such as road traffic deaths) – 1.7 million deaths annually
  4. Cancers – 1.7 million deaths annually
  5. Chronic respiratory diseases – 1.4 million deaths annually
  6. Diarrheal diseases – 846,000 deaths annually
  7. Respiratory infections – 567,000 deaths annually
  8. Neonatal conditions – 270,000 deaths annually
  9. Malaria – 259,000 deaths annually
  10. Intentional injuries (such as suicides) – 246,000 deaths annually”

It is important to remember that cardiovascular and respiratory problems caused the bulk of deaths because pollution impacts our health over time. Continuous breathing with carcinogens in air and even living in a polluted area has acute and chronic effects on your organs and different systems.

A new study by IQAir AirVisual and Greenpeace has identified the cities where air pollution is highest. The list is dominated by India, with seven of the worst 10 cities, and 22 of the worst 30.

Gurugram, a financial and commercial center of nearly 1 million residents situated about 30 kilometers southwest of New Delhi, is the most polluted city on earth. There, in 2018, average levels of air pollution were more than 13 times the amount allowed under WHO standards, although air quality had actually improved marginally since the previous year.

We believe that change must start with each of us, we cannot expect others to do everything for us. Therefore, we encourage all those who will read this to take care and implement in your day-to-day lives at least some of the actions proposed below:

  • Conserve energy – at home, at work, everywhere.
  • Look for the ENERGY STAR label when buying home or office equipment.
  • Carpool, use public transportation, bike, or walk whenever possible.
  • Follow gasoline refueling instructions for efficient vapor recovery, being careful not to spill fuel and always tightening your gas cap securely.
  • Consider purchasing portable gasoline containers labeled “spill-proof,” where available.
  • Keep car, boat, and other engines properly tuned.
  • Be sure your tires are properly inflated.
  • Use environmentally safe paints and cleaning products whenever possible.
  • Mulch or compost leaves and yard waste.
  • Consider using gas logs instead of wood.

 

On days when high particle levels are expected, take these extra steps to reduce pollution:

  • Reduce the number of trips you take in your car.
  • Reduce or eliminate fireplace and wood stove use.
  • Avoid burning leaves, trash, and other materials.
  • Avoid using gas-powered lawn and garden equipment.

All this pollution is felt by global warming, which is becoming more and more worrying. According to new opinions, the planet (meaning climate) has only 18 months to be saved, so it is our duty to take attitude and get serious, otherwise it will be too late.

What are you doing to combat pollution? How many of you recycle? How many of you use public transport in the days when the weather outside is not so nice? How many of you go shopping with your own bags, without buying unnecessary plastic ones? Let us know!

If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!

 

 

 

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A further look into the online world of surveys

Posted by on Feb 11, 2020 in by DataDiggers, by MyVoice | 0 comments

“Survey sites inspect an area where work is suggested, collecting information for a design or estimate to complete the preliminary tasks required for outdoor activities. It can determine the exact location, accessibility, best site alignment and obstacles location”.

Surveys are relevant for the general public and the consumers to gather reviews, opinions, critique and suggestions. Normally, surveys used to be printed printed in the past and passed on to individuals for completion. As the times changed, feedback gathering became very simple with the advent of online surveys, as the manual aspect of the collation process was omitted.

In the online survey room, there are a range of rivals, but SurveyMonkey is perhaps the best known and most commonly used. SurveyMonkey is on par with industry standards, but adds a lot of other features which makes data collection and analysis extremely easy. And for those who don’t know, SurveyMonkey is an online survey software that helps you create and run professional surveys. This very powerful online application has become quite popular and is perhaps the most well-known in the industry.

But before getting into more details regarding SurveyMonkey, we should find out together what these survey softwares really do.

Survey software lets users create online surveys, quizzes, interviews, and other web types quickly. These are then given out to the clients of an organization or user base to perform market research or to seek reviews and opinions.

Survey software products provide insight into what the participants think about events, projects, customer service, or another aspect of their business. Such tools are third-party add-ons that work to improve marketing and consumer service teams ‘ efforts to understand how and what their clients want to do. Surveys are most often distributed via email blasts or on a company’s website as pop-ups. EFM solutions are more applicable to enterprise use cases and provide important functions such as estimation of the Net Promoter Score (NPS) and CRM and related software integrations.

They also offer more standardized analytical tools, causes, and post-feedback behavior compared to survey products. Goods can only be classified in both if they provide a tiered pricing range where their simple choice fits best in Survey and their more sophisticated choices are expressed more specifically in EFM.

To qualify for inclusion in the Survey category, a product must:

  • Enable query formation and customization
  • Gather, report on, and archive response data
  • Be exchanged and transmitted

Surveys are extremely useful for companies. Internally, surveys can be used to gauge employee satisfaction and, externally, to engineer new approaches to marketing or sales. That said, the glut of data that BI tools collect should equally be accessible to human marketers who need to make sense of it. And for surveys, not just any online survey tool should do.

 

With the huge demand in software that can analyze and recognize the patterns in such feedback, it’s projected that this industry is expected to grow to a worth of US$6.9 billion by 2022. One of the top-rated solutions in this area is SurveyMonkey.

Below, we gathered a list of top survey softwares. The main one is SurveyMonkey because of its wide popularity.

SurveyMonkey can be used to launch a variety of online survey projects for various purposes, such as getting feedback from employees or customers, competitive analysis, fast polling, market research, etc. It is an easy-to-use application that allows you to customize your surveys to suit your target audience.

It provides innovative and automatic tools to help users perform different forms of online surveys, reach millions of respondents, and collect results in real time. Besides, by using the monitoring and data analysis tools, you can analyze the data gathered. The software also promotes teamwork, as you can publish and exchange the files with your team members in different formats. It encourages companies to make smart, data-driven decisions and enhance their activities and processes.

Furthermore, we will present some key benefits of using SurveyMonkey:

  • You can create simple as well as complex surveys in minutes.
  • It offers an intuitive interface and customizable features.
  • The app provides a wide question bank that has specific inbuilt and customizable questions on a range of topics.
  • Your survey data is protected as the vendor uses the latest encryption techniques.
  • Data is validated by HIPAA, Norton, and TRUSTe features.
  • Finally, you can export survey results to PDF and Excel.

 

In the end, we will list the main competitors and present them briefly in order to offer you a better look of what each one of them does:

  1. Qualtrics Research Core is mainly a market research tool but it comes with the elegant features of multichannel survey management. Equipped with a drag-and-drop gui, this tool allows you to create stunning surveys that suit your branding without having to have detailed coding know-how.
  2. SoGoSurvey is an online survey platform that is intuitive and user-friendly and specifically designed to help you connect members and build relationships. It comes with an extensive list of pre-constructed templates and question styles for the hassle-free survey development.
  3. Qualaroo is an application designed on a simple premise: helping you to receive and interpret customer feedback. You can then act on those ideas armed with such knowledge, helping you to create more leads and retain your existing customer base.
  4. Zoho Survey is an online survey tool designed to be quick enough for novice users but efficient enough for advanced users to use. This offers a wide selection of survey models for faster setup but also comes with a drag-and-drop builder where you can design eye-catching surveys from scratch.
  5. SurveyGizmo makes it easy for consumers to create and administer questionnaires, quizzes, interviews and surveys of all kinds. The tool can be used to perform academic research, reach out to customers and maintain workplace and corporate partnerships.

 

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Top 3, in Mexico

Posted by on Feb 4, 2020 in by DataDiggers, by MyVoice | 0 comments

Some time ago we started talking about South America in our already known series, the Top 3. Today, we decided not to leave things unfinished and to explore in more depth this continent, because we are convinced that it has much to offer.

Mexico, the place that many have the impression that they know all kinds of things, is a country of mysteries, with a fascinating history, a country that does not immediately reveal itself to tourists. This could be a reason why a fact it could be quite difficult to understand it, because of its strong diversity. Mexico is the most northern Hispanic country in Latin America and also the most populous Spanish-speaking country in the world. And because it is in fact a federal republic, its official name is the Estados Unidos Mexicanos.

More than half of the Mexican people live in the center of the country, while vast areas are sparsely settled in the arid north and tropical south. Let’s see what the most populous cities are:

  • Mexico City – 8.851.080 people
  • Ecatepec – 1.655.015 people
  • Guadalajara – 1.495.182 people

Mexico is a huge country in its own right and figuratively: 120 million people on an area as many as 20 European states at one place, live at their place in a mix of culture rarely encountered elsewhere on this earth.

Mexican society is marked by disparities of wealth and poverty, with a small middle class wedged between, on the one hand, an elite group of landowners and businessmen and, on the other, the rural and urban poor. Yet despite the challenges it faces as a developing country, Mexico is one of Latin America’s chief economic and political forces. Here are some statistics regarding the states with the highest GDP ($millions):

  • Mexico City – 169.636 mil
  • Mexico State – 90.987 mil
  • Nuevo León – 75.187 mil

Because winter is coming to an end, we thought Mexico will be a point of interest for many of people that love exotic destinations. Mexico is a country of amazing food, culture, and stunning ruins. It also features an extensive coastline and is home to some of the most amazing beaches in the world. There are nearly 500 beaches that span over the Pacific Ocean, the Gulf of Mexico, the Gulf of California, and the Caribbean Sea. Let’s have a look at the best beaches:

  • Tulum – This picturesque beach features crystal clear waters, palm trees, and pristine white sand. There are several limestone pools nearby which are perfect for swimming and several amazing beach hotels in the area.
  • Akumal Beach – The name ‘Akumal’ translates to “Place of Turtles” and for good reason. This is a favorite place for large sea turtles to come and lay their eggs. In case you are into snorkeling and scuba diving, Akumal Beach is home to amazing coral beds which feature various fish life.
  • Playa Las Gatas – A white-sand beach that’s named after the whiskered nurse sharks that used to swim in these waters a long time ago.

Not only Mexico encourages diversity, but we do as well. Taking into consideration people’s needs, we came up with different solutions in order to make your holiday the best one. Not everyone enjoys the sun, so there’s always an alternative. Mexico makes for an ideal hiking destination; it has a number of excellent mountain ranges and (generally) ideal weather, which more than compensate for the often-brutal altitude problems posed by Mexico City, the country’s capital. There’s no question that the best time to hike in this North American country is during the dry season, which lasts from October to May, and provides temperate conditions and the opportunity to experience some truly epic hiking trails. The most epic hikes to take are:

  • Copper Canyon/ Tararecua Canyon – this approx. five-day hiking trail was ranked one of the best in the world by National Geographic and it’s easy to see why.
  • Desierto de los Leones – you’re far more likely to see hordes of hikers, bikers and families tackling the craggy trails of this spectacular national park, than you are to see lions roaming amongst the trees.
  • Chipinque – This northern natural park, located in Monterrey, Nuevo León, is blessed with a wealth of excellent hiking routes that will delight experienced pros and introduce newbies to the world of outdoor fitness.

But before we venture on any mountainous relief, it is good to know what heights these mountains can reach. The 3 highest peaks are:

  • Pico de Orizaba – 5680m – This mountain is located on the border of the states of Puebla and Veracruz and is classified as a dormant volcano.
  • Popocatépetl – 5500m – This is the most active volcano in the country. In 1947, it had a major eruption. Since then, it has had significant activity, emitting smoke, ash, and lava as well as producing tremors.
  • Iztaccíhuatl – 5220m – This mountain has 4 individual peaks which, according to local beliefs, represent the head, chest, knees, and feet of a woman.

Still on the geographic side, we want to talk about national parks also. There are almost 70 of them, dotted across the country. Here are the most must-visit Mexican national parks to add to your ‘to do list’:

  • Sumidero Canyon National Park, Chiapas
  • Grutas de Cacahuamilpa National Park, Guerrero
  • Islas Marietas National Park, Nayarit

Regarding the economy, Mexico is the 9th largest export economy in the world and the 21st most complex economy according to the Economic Complexity Index (ECI). In 2017, Mexico exported $418B and imported $356B, resulting in a positive trade balance of $62.6B. In 2017 the GDP of Mexico was $1.15T and its GDP per capita was $18.3k. The top 3 exports are:

  • Cars ($45.1B)
  • Vehicle parts ($28B)
  • Delivery trucks ($22.5B)

In terms of imports, Mexico imported $356B, making it the 13th largest importer in the world. During the last five years the imports of Mexico have increased at an annualized rate of 0.4%, from $337B in 2012 to $356B in 2017. The most recent imports are led by:

  • Vehicle parts (7.1%)
  • Refined Petroleum (6.6%)
  • Computers (2.7%)

Putting all these numbers aside, we should also focus on the more beautiful part of Mexico, the cultural one. The Nobel Prize-winning Mexican writer Octavio Paz said, ‘The art of the fiesta has been debased almost everywhere else, but not in Mexico. Mexico is a rich and historical country that is known not only for its unique Latin flavors, but for the great sense of fun and life that reverberates through its people, who know plenty about throwing a great fiesta. For those looking to escape to this scenic and thrilling part of the world, and are after the ultimate in a good party, here are 3 of the top festivals in Mexico:

  • Festival de Mexico – This huge and energetic festival takes place in the heart of the Federal District and operates across 50 different sites that host shows ranging from dance and theatre, to music and art.
  • Día de Muertos – Unlike what the name of this festival actually states, the Mexican festival Day of the Dead, or Día de Muertos is a celebration of life! In actuality, November 1 and 2 are important. While the 1st is dedicated to children, and is called as the “Day of the Innocents”, the second is dedicated to the people who have passed on.
  • Fiesta de la Candelaria – Thousands of people flock to the colonial riverside town of Tlacotalpan in early February to celebrate Candelaria (Candlemas), a religious celebration featuring a glorious image of the Virgin being floated down the river.

We could not end this article without taking a trip into the kitchen as well. Mexico has long been among the world’s most popular holiday destinations, attracting sun seekers and food lovers alike. If you’re lucky enough to be planning a trip, make sure you sample the best tastes and flavors the country has to offer with at least 3 dishes to try while you’re there:

  • Chilaquiles – This popular traditional breakfast dish features lightly fried corn tortillas cut into quarters and topped with green or red salsa (the red is slightly spicier). Scrambled or fried eggs and pulled chicken are usually added on top, as well as cheese and cream. Chilaquiles are often served with a healthy dose of frijoles (refried beans).
  • Quesadilla – Made of round tortilla, folded in half and filled with Oaxaca cheese, then cooked until the cheese has melted. Quesadillas are served with green or red sauce and chopped onion and acidified cream on top, to add taste to cheese.
  • Taco – It is a traditional Mexican dish composed of a corn or wheat tortilla folded or rolled around a filling. A taco can be made with a variety of fillings, including beef, chicken, seafood, vegetables, and cheese, allowing for great versatility and variety.

Now that our journey has come to an end, we would like you to tell us if we missed any important facts about Mexico. Share them in a comment, for the world to know!

If you love to express your opinions, we can give more power to your voice. The more we are, the more powerful! Join one of our panels!

 

 

 

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What to attend in 2020 and other market research insights

Posted by on Jan 28, 2020 in by DataDiggers, by MyVoice | 0 comments

Given that the year has just begun, it would be good to inform ourselves about the events that will take place in 2020, in terms of market research, as this is ultimately our field of activity, right?

In today’s article we will find out what these meetings actually are and what is the difference between a conference, a seminar, a workshop and a symposium. Also, considering that February is approaching fast, we will also review the event that DataDiggers will be attending. To find out what it is all about, we invite you to read the following lines:

You may want to attend several different types of academic activities, such as conferences, lectures, workshops, and symposia. Each has its own advantages and disadvantages and they usually have a different slant. For starters, scale is usually a big factor in whether it is seen as a conference or a symposium.

When speaking about academic activities, there are different types that you may want to attend, so it’s better to know what to expect from each of them, in case you have never been in the position of being present at one before. Each has its own advantages and disadvantages and they usually have a different slant. Of starters, size is usually the main factor in whether something is seen as a conference of symposium. Generally, the distinction between a conference and a symposium is that it will be a either a big gathering or a small one.

Moreover, the difference between a conference and a seminar may be that a conference has a more general theme that centers on presentations and lectures, while a workshop is typically more specific and, so to speak, hands-on.

However, understanding exactly what you are getting into is nice, particularly if you are really delivering a paper or giving a lecture. So, let’s immerse ourselves in the specific differences between a conference, a seminar, a workshop and a symposium.

What is a conference?

A conference is generally understood to be a gathering of multiple people to address a particular subject. It is often confused with convention, symposium, or colloquium. While the scale and purpose of a conference varies from the others, the term can be used to describe the general concept. A convention is broader than a conference; it is a meeting of delegates from several communities. Innovative ideas are thrown about at a conference and new information is exchanged between experts. The function might be as follows:

  • An academic conference is a meeting of scientists or scholars, where results of study are discussed or a workshop is conducted;
  • It is a business conference for people working in the same organization or sector. We sit together to discuss new business patterns and prospects;
  • A trade conference takes place on a larger scale. There are members of the public, in addition to businessmen, who come to network with vendors and make new connections. Such a conference is made up of workshops and written presentations.
  • The unconference varies from the conventional conference as it removes high costs, top-down structure of organisation and sponsored presentations. Both members are similarly informed about the subject and an interactive mode of debate follows; typically, without a single speaker addressing the crowd.

Most conferences will have one or more keynote speakers to give the keynote address. These are common at conferences in academic and business types. The chosen speakers are prominent personalities in the related field, and their participation is expected to draw more people to attend the meeting.

What is a seminar?

The distinction between a seminar and a workshop is that a seminar tends to take place within one institution or organization, and will often be a small group of people – say, between five and ten participants – who come together to reflect on a particular issue.

Seminars will often be less professionally planned than conferences, so a presentation may be made by one person but it will also be short. At these activities there is more emphasis on dialogue so feel free to chime in with your thoughts on the subject during hand. Seminars are a great place to test out some new ideas or theories you’ve been thinking about but still aren’t 100% confident.

 

Another distinction between a seminar and a conference is that while conferences normally last for a few days to a week, seminars will be much shorter. You may be in the afternoon for an hour or two, instead of spending the whole day. Many divisions would hold monthly meetings, so you could meet on the first Monday of each month, for example.

What is a workshop?

The distinction between a workshop and a conference is that workshops are generally smaller than conferences, normally only a day or two long and are devoted to a single topic being discussed. Though these events are held as part of a group, you will often meet guests from outside who are also attending them. Also, worth mentioning is that they are less organized than a conference but more formal than a seminar. Workshops can sometimes be more attendee representative than other activities.

What is a symposium?

The main difference between a conference and a symposium is that a symposium aims to be similar to a conference but smaller. The concept of a symposium is not entirely clear – the dictionary of Oxford Advanced Learner defines it clearly as ‘ a small conference. ‘

Compared to a workshop, though, a symposium tends to focus more on a particular issue than a more general theme. A number of experts will generally come together to present their theories and reports to one another. Similar to a conference is that the focus is on presentations and lectures, and less hands-on than a workshop, a symposium is typically completed in a single day.

Entrepreneurs and experts in market research are hungry for faster and better insights. And so we tell it, the business of market research is growing at an unprecedented pace. Futuristic technology and automation are making the MR landscape revolutionise.

WHAT TO ATTEND THIS YEAR?

Staying in touch with the latest trends to provide world-class perspectives is very critical for Market research practitioners. If you’re a professional and you’re looking to gain new insights, network with peers and develop new ideas, we suggest attending one of the most important global market research event: The London Quirk’s.

Quirk’s London conference this year is completely unmissable, with more to give than ever before. In the corporate community, Quirk’s is so special that it has shut out costly keynote speakers and lunches, concentrating instead on creating a functional, stimulating learning environment. The Quirk’s activity on 11/12 February is a two-day event, filled with instructional and networking sessions offered by client-side experts or testing providers. As with all Quirk’s meetings, all speaking slots are reserved for educational value alone, with attendees subscribing to the ‘ Q-mandments ‘ – sessions need to be engaging, insightful and above all sales-pitch-free.

 

So far, there is an estimated count of 1000-5000 visitors and 100-500 exhibitors. We’ll also be at Booth 155 in the exhibit hall, waiting for all of you that want to meet us. Don’t be shy!

Here is a list of market research and insight conferences, trade shows, summits, seminars for 2020. If you would like to add a market research or marketing research event to our list, let us know and maybe we will be there!

Date

Event

Location

Organiser
 

January 27-29

Media Insights and Engagement Conference  

New Orleans, Louisiana, USA

 

KNect365

January 29-31 QRCA Annual Conference Austin, Texas, USA

 

QRCA
 

February 5-6

 

QRPharma Market Research Conference USA Newark, New Jersey,USA Pharma Market Research Conference
February 11-12 2020 Quirk’s Event – London London, UK Quirk’s
February 14-16 2020 AMA Winter Academic Conference San Diego, CA, USA AMA – American Marketing Association
February 17-19 QUAL360 Europe 2020 Berlin, Germany Merlien Institute
February 24-25 Ethnographic Qualitative Research Conference Flamingo Las Vegas, Las Vegas, USA EQRC
March 3-4 2020 Quirk’s Event – New York Brooklyn, New York, USA Quirk’s
March 24-25 QUAL360 North America 2020 Washington D.C., USA Merlien Institute
April 6-7 2020 Quirk’s Event – Chicago Chicago, USA Quirk’s
April 14-16 IIeX 2020 Austin, Texas, USA Greenbook
April 15-16 QUAL360 Asia-Pacific 2020 Singapore Merlien Institute
April 22 – 25 PAA 2020 Annual Meeting Washington, D.C., USA PAA – Population Association of America
June 16-17 MRMW Europe 2020 Amsterdam, Netherlands Merlien Institute
Sep 30- Oct 1 MRMW North America 2020 Atlanta, USA Merlien Institute
November 17-18 MRMW Asia-Pacific 2020 Singapore

Merlien Institute

Now that we have a clearer view of what’s in store for 2020 in terms of market research events, we will leave you the option of choosing whatever best suits your interests. Don’t forget, though, to come say hi to us on February, at the Quirk’s event in London.

 

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Top 3, in Poland

Posted by on Jan 21, 2020 in by DataDiggers, by MyVoice | 0 comments

Our Top 3 series continues, and this week we encourage you to discover Poland, one of our most active panels in Europe. In some ways, Poland is a hugely familiar part of our landscape – a large country at the heart of our continent; Europe’s ninth biggest state (bigger than the UK); the far-foraging nation whose language is now the second most spoken in Britain.

And for those who are not familiar with this country, we should start our journey by stating some general information. Poland shares borders with 7 countries: Russia on the north, Czech Republic and Slovakia on the south, Ukraine, Belarus and Lithuania on the east and Germany on the west. Also, in the south region there are upland areas with two major mountain chains – the Carpathians and the Sudetes.

Since we’re on this topic, let’s see the 3 most populated metropolitan areas in Poland:

  • Katowice – 5,294,000 people
  • Warsaw – 2,785,000 people
  • Kraków – 1,236,000 people

Poland has a diverse range of natural features which include over seventy mountains with an elevation of over 2000 metres. The Polish Tatra Mountain, found near the Slovakian border, is the highest mountain in the nation. Some of the highest peaks in this country are:

  • Rysy – Mount Rysy is a granite peak that forms part of the Polish Tatra Mountains, lying at the Polish-Slovak border. The range has three summits: the middle at 2,503 m (8,212 ft); the north-western at 2,499 m (8,199 ft); and the south-eastern at 2,473 m (8,114 ft).
  • Svinica – Mount Svinica as a member of the Tatras ranges sits at an elevation of 2,301 m. In Poland, it is also known as Mount Svinica and, when translated, refers to a swine or a pig. The name came into use in the 19th century and may have emanated from the appearance of the top that represents a swine’s profile
  • Kozi Wierch – Kozi Wierch is the highest peak in the High Tatras and the highest point, at an elevation of 2291 m above mean sea level, completely within Polish territory. Shepherds have named the mountain because of the various herds of mountain goats that were once found in the area.

Poland is one of the most plentiful examples of unspoiled nature in Europe, home to an area called ‘ the land of a thousand lakes ‘-ideal for a restorative retreat. And of all of its glimmering and expansive bodies of water, these are the largest and most enchanting ones:

  • Lake Sniwardy – Lake Sniardwy is located in the Masurian Lake District of northeastern Poland and is the largest lake in the country. With more than 100 sq km of crystal blue water, Lake Sniardwy offers ample room for aquatic activities such as fishing, boating, sailing, canoeing, and kayaking.
  • Masurian Lake District – The Masurian Lake District of Poland is the most sought-after vacation destination in central Europe for lake lovers. Containing over 2000 lakes, most of which are connected by canals and waterways, the district is a favorite of boaters and nature enthusiasts the world over.
  • Lake Zegrze – One of the largest artificial reservoirs in the Masovian Province of central Poland. The reservoir was formed by a dam constructed in 1963 along the Bug-Narew River.

From steep sandy sea cliffs in the north to snow-capped mountain peaks in the south, Poland’s national parks are a hidden treasure for nature enthusiasts. Take a walk on the wild side with us and experience 3 of the best open-air spaces the country has to offer:

  • Białowieża National Park – Because of its rich biodiversity and untouched nature, it has been on the UNESCO World Heritage Site list since 1979 (part of the park has remained untouched for over 800 years and is now only accessible to on-site biologists and small guided tourist groups of no more than 20 people). Białowieża village is the area’s main tourist hub – here you can book tours, hire bikes and visit the Museum of Natural History and Forestry.
  • Kampinos National Park – An easy 30 minutes’ drive from Warsaw city centre, Kampinos (also referred to as Puszcza Kampinoska) is the capital’s main weekend getaway
  • Tatra National Park – A great place to explore the highest mountain peaks in Poland, native wildlife such as the Tatra chamois, marmots, gray wolves and lynxes, and plant species including spruce, pine, larch and Carpathian birch. It is a favorite ski resort of the Poles during the winter, and a great hiking destination throughout the year.

Poland is a part of the global tourism industry where the number of visitors is constantly increasing. In Poland tourism contributes to the overall economy of the country. In 2018, Poland recorded about 34 million arrivals. This was the highest number of arrivals at tourist accommodations, with an increase of over 16 million arrivals since 2006. Let’s see what are the most preferred attraction by tourists:

  • Main Square Market – The Main Market Square in the Old Town in Kraków dates back to the 13th century and is the largest medieval town square in Europe and one of Poland’s major tourist attractions. Historic townhouses, historic buildings, palaces, and churches surround the square. The square’s middle is occupied by the Cloth House, restored in Renaissance style in 1555, with a stunning attic topped by.
  • Auschwitz – Birkenau – First thing to hit tourists as they reach the entrance to the cemetery and museum in Oswiecim, Poland, is the overwhelming scale of the former Nazi concentration camp. More than 25 million people have visited Auschwitz-Birkenau, devoted to the memory of the massacres in the camps after World War II.
  • Warsaw Old Market Place – For five centuries, Warsaw and the central marketplace of the city were built in the late 13th century and have been the center of Polish culture. The original Old Town Market Place was demolished during World War II, but was slowly restored nearly immediately after the end of the war. The market square features a warsaw mermaid bronze sculpture, the symbol of the capital of Poland.

Given that we have talked about industries, we need to find out how well this country is doing in terms of the national economy. The economy of Poland is the sixth largest in the European Union (EU) and the largest among the former Eastern Bloc members of the EU. As of 2019 the Polish economy has been growing steadily for the past 28 years, a record high in the EU and only surpassed by Australia in the world economy. The total GDP is of $565.854 billion, whereas the GDP per capita is of $14,902.

The top exports of Poland are:

  • Vehicle parts ($13.2B)
  • Cars ($6.78B)
  • Seats ($5.77B)

The top imports of Poland are:

  • Cars (4.0%)
  • Crude petroleum (3.7%)
  • Vehicle parts (3.4%)

Did you know? Poland has approximately 2 million family farms which account for approximately 27 percent of the labor force, but a typical farm occupies only 15 acres, which means that a large percentage can not generate sufficient income from agriculture. This is a prime reason why many workers in other EU countries and elsewhere have found jobs.

Here’s also a top 3 for the countries Poland imports the most from:

  • Germany ($54.5B)
  • United Kingdom ($13.8B)
  • The Czech Republic ($12.7B)

For the most part, these are considered to be the most essential pieces of information that could be of use to anyone who comes into contact for the first time with this beautiful country. As we’re getting ready to wrap it up for this week, we have one last stop to make. Can you guess? It’s food, which in Poland, involves a lot of calories.

There’s not better place to get expert food advice and tips than from a local of that country. After a little research, we managed to find the best polish foods made according to traditional recipes:

  • Pierogi (polish dumplings) – Dumplings are made of thinly rolled-out dough, filled with fillings of various kinds. Chicken, sauerkraut and mushrooms, seasonal fruit (blueberries, strawberries and cherries), buckwheat, soft cottage cheese or boiled potatoes with fried onions (called Russian dumplings) are the most common fillings. Pierogi is a Polish snack that has always been eaten at Christmas time.
  • Rosół (broth/ chicken soup) – Rosół is the soup that is eaten most in Poland. This tastes best in cold days after the church on Sunday. It is very easy and quick to prepare, commonly served with homemade noodles. Water, any piece of chicken, onion, small leek, onion, green celery, parsley, cabbage, salt and pepper are the necessary ingredients for the soup.
  • Gołąbki (cabbage roll) – Gołąbki is a typical standard Polish meal with some beans, onion, mushrooms, covered in white cabbage leaves, made of minced pork. Certain types of fillings like pork, mutton or meat-free are also available. Simmer / cook in fat before eating cabbage.

Don’t mind giving us a feedback if you stumble upon trying any of these delicious recipes.

Now that our journey is over, we would like you to tell us if we missed any key facts about Poland. Share them in a comment, for the world to know!

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